Author Archives: Jay Lipe

About Jay Lipe

Jay Lipe is president of Emerge Marketing, a firm that has helped hundreds of small businesses and Fortune 500 clients grow through strategic marketing. He is also the author of the new book Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity. Sign up for his free e-newsletter "Marketing Tips & Tools" at, or contact him at [email protected].

The Top 10 PPC Campaign Mistakes to Avoid

Even the most experienced marketer makes mistakes while navigating the complicated world of pay-per-click advertising online. It’s enough to give a novice, or even someone…