Author Archives: Jeffrey Tower

About Jeffrey Tower

Jeffrey Tower is USA General Manager for Celebros, a provider of site search, merchandizing and conversion technologies for online retailers. He has an extensive background in sales, marketing, business development and cross functional team management of e-commerce operations.

Using Search To Avoid Site Abandonment

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Wouldn’t it be nice if all consumers performed online product searches exactly the same way? Instead of guessing about search terms, ecommerce providers could simply…