About Kevin Gold

Here are my most recent posts

Kevin Gold

Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).

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SUBJECT MATTER EXPERTISE
SEO, Social Media Marketing, Keyword Research, Landing Page Optimization, Pay-Per-Click, Website Conversion, Online Payment Systems

RECENT ONLINE ARTICLES (78 Total)

  1. SEO Primer To Kick Off 2011

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    in SEO

  2. Know Me, But Don’t Spread My Name Around

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    in Social Media Marketing

  3. Are Keyword Ranking Reports Already Meaningless?

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    in Keyword Research

  4. Where Are Your Visitors Landing? 5 Things Every Landing Page Must Possess

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    in Landing Page Optimization

  5. Going Deep to Come Up Winning in Paid Search

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    in Pay-Per-Click

ARCHIVE OF ALL ONLINE ARTICLES

  1. SEO Primer To Kick Off 2011
  2. Know Me, But Don’t Spread My Name Around
  3. Are Keyword Ranking Reports Already Meaningless?
  4. Where Are Your Visitors Landing? 5 Things Every Landing Page Must Possess
  5. Going Deep to Come Up Winning in Paid Search
  6. Conversion Rates are Relative – Costs are Hard, Cold Facts
  7. Google Ad Planner: Good for What Ails Us?
  8. Tackling the Shopping Cart Abandonment Rate
  9. Targeting Local Search for Nationwide Pay-Per-Click Domination
  10. Managing Your Pay-Per-Click Bids: 4 Most Important Things to Consider
  11. Convergence of Search and the Rise of the Marketing Technologist
  12. Content Strategies for Small Businesses
  13. Key Performance Indicators (KPIs) for Search Engine Marketing
  14. SMX Advanced
  15. Free Insider Knowledge from Yahoo!
  16. Gain Insights, Courtesy of Google
  17. Panning for Keyword Gold (continued)
  18. Panning for Keyword Gold
  19. PPC Conversion Landslide – Exploring a Slippery Slope
  20. Say it again…”Matt Cutts”
  21. Yahoo’s Pay-Per-Click Battlefront
  22. Lessons on Marketing with Social Media
  23. Content’s Rightful Dictatorship
  24. Ah-Oh…PPC Feeling A Lot Like SEO
  25. Yahoo’s Partnership with McAfee, Are You Aware?
  26. Creating and Nurturing Communication Channels
  27. Is Social Media Causing Attention Deficit Disorder?
  28. How are You Managing the Economic Slump?
  29. Are Your PPC Landing Pages Optimized for Google’s Quality Score?
  30. Evaluating Lead Forms for Greater Conversion, Less User Frustration
  31. Appearances Are Deceptive: Checking Your Ads on Google
  32. Negative Keywords Back in AdWords
  33. Website Visitors Read Your Copy, Right?
  34. Google Strengthens Its Domination of Search
  35. Will Work for Conversions
  36. The Sales Conversion Dilemma with Targeted Content Pages
  37. Are You Creating a World-Class Customer Experience?
  38. Search Engine Conspiracy?
  39. A Day of Thanksgiving – Internet Tax Ban Extended
  40. Growth of Online Advertising; Ineffective Results?
  41. Is Your SEM Strategy What You Want or What You Need?
  42. Ask.com Market Share Larger Than Reported?
  43. Average Cost Per Order of Online Advertising Channels
  44. Retail Marketing – New Insights
  45. Compartmentalizing Conversion
  46. The Problem with Website Analytics
  47. Improving Conversions: Difference Between Larger and Smaller Companies
  48. Confusion in Numbers
  49. Shipping Promotions for E-Commerce
  50. Are Customers Hearing You?
  51. Welcome to the Balancing Act
  52. Earning from Customer Reviews
  53. Demystifying the Conversion Rate
  54. Improving Your Customer’s Web Experience
  55. What is the Average Conversion Rate?
  56. 80/20 Principle Squanders Paid Search
  57. “Marketers Discover Analytics’ Power”… Say That Again?
  58. Hiding from Customer Reviews?
  59. Five Factors for Landing Page Optimization
  60. There Are No Best Practices!
  61. Using Testimonials, Endorsements and Product Claims
  62. Gaining Website Balance
  63. Are You Responding Promptly to Customer Inquiries?
  64. Yahoo’s Quality-based Pricing is Launched
  65. Finding Nuggets of Knowledge
  66. Following the Alpha Dog
  67. What the “Pop-up” Decline Teaches About Consumer Behaviors
  68. Using “Strategic” Landing Pages
  69. Measuring Pay-Per-Click Performance
  70. Do You Have Pay-Per-Click Day-Parting Opportunities?
  71. Using Negative Keywords
  72. 5 Ways NOT to Manage Your Google AdWords’ Campaign
  73. The Deceptive Simplicity of PPC
  74. Should You Automate Your PPC Bid Management?
  75. Headlines: Blah or Bling?
  76. Are You Missing Out on Thank You Page Profits?
  77. Landing Pages Explained
  78. Where Are Your Visitors Landing? 5 Things Every Landing Page Must Possess