Author Archives: Kevin Gold

About Kevin Gold

Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).

Content Strategies for Small Businesses

Whether user or editor generated, unique and insightful content is critical for small businesses to succeed online. Creating the right content engages the audience, helps define the position of a small business, and provides immediate value to potential customers.

SMX Advanced

Title: SMX Advanced – Seattle Location: Seattle, WA Visit Conference: Click here Description: Join us for SMX Advanced and you’ll benefit from the outstanding content,…

Panning for Keyword Gold

I think all marketers and business owners understand the value of keyword selection. Obviously, paid search is all about “buying keywords.” However, keyword selection plays…