Author Archives: Kevin Gold

About Kevin Gold

Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).

Yahoo’s Pay-Per-Click Battlefront

I was listening to a great podcast from Stanford University’s Entrepreneurial Thought Leadership Series. Sue Decker, the President of Yahoo gave an excellent talk about…

Content’s Rightful Dictatorship

“Content is King.” This was one of the maxims I recall from my earliest days learning Internet Marketing. Now – after more than eight years…

Creating and Nurturing Communication Channels

Whether your business sells business-to-business or business-to-consumer products or services, it is important to create and nurture diverse communication channels. Why? For multiple reasons, all…