Author Archives: LuRae Lumpkin

About LuRae Lumpkin

LuRae Lumpkin is the Vice President of Global Paid Media at Covario. Covario was the 2011 Search Marketing Agency of the Year.

Rising CPCs: Fact Or Fact?

(Editor’s Note:  Covario noted recently in its Global Paid Search Spend Analysis that CPCs (cost-per-clicks) are on the rise again. LuRae Lumpkin, vice president, Global…