Author Archives: Mark Fiske

About Mark Fiske

Mark Fiske is the Director of Search Marketing for Bazaar Advertising, the performance and agency search marketing wing of Epic Advertising -- a solutions provider that connects advertisers, publishers, and online affiliates.

Buying Brand: Why Trademarks Matter

Trademarks should mean a lot more to search marketing professionals than a company’s name, but do they? Many view their company or client’s trademarks as…