Author Archives: Matthew Capala

About Matthew Capala

Matthew Capala (@SearchDecoder) is a global search strategist, author and speaker. By day, Matthew is the Head of Search at Profero, a global digital ad agency, and Adjunct Professor at NYU, where he teaches a graduate course on search marketing. By night, he is an Internet addict, decoding insider PPC and SEO strategies via SearchDecoder.com.