About Rebecca Appleton

Here are my most recent posts

Rebecca Appleton

Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.

EMAIL
WEBSITE URL
http://www.dakotadigital.co.uk
SUBJECT MATTER EXPERTISE
Social Media Marketing, Mobile Search, Pay-Per-Click, Social Networking, Content Marketing, Link Building

RECENT ONLINE ARTICLES (199 Total)

  1. Do What You’re Already Doing For More Pinterest Followers

    0
    NEW! in Social Media Marketing

  2. Are You Making These Common Mobile Web Mistakes?

    2
    NEW! in Mobile Search

  3. Enhanced Campaigns On Google AdWords: Three Noteworthy Additions

    0
    in Pay-Per-Click

  4. Untangling Google+, Google Profile, And Google Authorship – Part 1

    0
    in Social Networking

  5. 9 Press Release Ideas You Can Use Right Now

    0
    in Content Marketing

ARCHIVE OF ALL ONLINE ARTICLES

  1. Do What You’re Already Doing For More Pinterest Followers
  2. Are You Making These Common Mobile Web Mistakes?
  3. Enhanced Campaigns On Google AdWords: Three Noteworthy Additions
  4. Untangling Google+, Google Profile, And Google Authorship – Part 1
  5. 9 Press Release Ideas You Can Use Right Now
  6. Press Releases Made Easy: 8 Steps To A Slam-Dunk Template
  7. 5 Content Ideas To Boost Social Media Engagement
  8. Guest Blogging — Why Even Bother?
  9. What Is Evergreen Content?
  10. Using The Google Disavow Links Tool
  11. Cleaning Up Your Link Profile
  12. Google’s SEO Tips For Start-Ups: Part 2
  13. Google’s SEO Tips For Start-Ups: Part 1
  14. How Website Testing Helps You With Google: Part 2
  15. How Website Testing Helps You With Google: Part 1
  16. Get To Grips With Google’s New Structured Data Dashboard
  17. Google Lifts The Lid On Its Index Status Secrets
  18. 6 Ways To Grow Your Facebook Likes
  19. 4 Tips For Being Your Own Public Relations Expert
  20. 4 Easy Ways To Increase Your Instagram Followers
  21. 5 of the Best WordPress Plugins
  22. What Are Social Video Apps And How Can My Business Use Them?
  23. 3 Tips For Working Smarter – Not Harder – When Writing Online Press Releases
  24. Are Your Website Images Worth A Thousand Words?
  25. 5 Tips For Keeping A Company Blog Updated
  26. 4 Tips For Dealing With Bad Reviews
  27. Strategies For Fixing Three Problems Common To Press Releases
  28. 5 Tips For Getting Up To Speed With Pinterest
  29. 4 Tips For Preparing Your Site For A Traffic Surge
  30. Six Top SEO Tips Straight From The Horse’s (Google’s) Mouth – Part 2
  31. Six Top SEO Tips Straight From The Horse’s (Google’s) Mouth – Part 1 of 2
  32. The Top 5 SEO Mistakes According To Google
  33. Get Up To Speed With Pinterest
  34. 130-Plus Content Marketing Ideas For 2012 – Part 4 of 4
  35. Easy Ways To Test Your Website
  36. 130-Plus Content Marketing Ideas For 2012 – Part 3 of 4
  37. 130-Plus Content Marketing Ideas For 2012: Part 2 of 4
  38. 130-Plus Content Marketing Ideas For 2012: Part 1 of 4
  39. Tips For Avoiding Thin Content
  40. Do You Set Performance Goals For Your Online PR?
  41. Are You Up To Date With The Latest Google Changes?
  42. 4 Ways To Grow Your Google Plus Presence
  43. How To Create A Google Plus Business Page
  44. Press Release Distribution Sites For 2012
  45. Article Marketing In A Post-Panda World
  46. Digging Deep Into Google’s Definition Of Quality Content
  47. Google Plus Is Now Public
  48. Why Add Video Marketing To Your Online Strategy? — Part 3 “Optimization Tips”
  49. Why Add Video Marketing To Your Online Strategy? – Part 2
  50. Why Add Video Marketing To Your Online Strategy? – Part 1
  51. 5 Networking Sites For Building Business Relationships
  52. 3 Tips To Maximize PDFs And Search Engine Visibility
  53. Can You Support Your Mobile PPC Ads With Text Marketing?
  54. Do You Cross Promote Your Content?
  55. Google Places Goes Google-Only: 4 Adjustment Tips
  56. Turbo Charge Your Page Speed With These 4 Tips
  57. Life After Google PageRank – Part 2 of 2
  58. Life After Google PageRank – Part 1 of 2
  59. Could Your Hosting Be To Blame For A Google Penalty?
  60. Google Gives More URL Removal Options
  61. Google +1 Goes Live And You Can Too!
  62. Google Gives More Post-Panda Insight Into Building High-Quality Sites: Part 3 of 3
  63. Google Gives More Post-Panda Insight Into Building High-Quality Sites: Part 2 of 3
  64. Google Gives More Post-Panda Insight Into Building High-Quality Sites: Part 1 of 3
  65. Top Three Online Tools To Start Your Keyword Research
  66. Have You Tried Social Media Advertising?
  67. Reporting Paid Links To Google
  68. Using Google Instant Previews To Increase Clickthrough Rate
  69. Google +1 — Who Will You Bring To The Party?
  70. 4 Easy Tips For Optimizing Your Mobile Website
  71. Are You Up-To-Date With Google Webmaster Tools?
  72. Reporting Spam To Google
  73. How To Construct Optimized Post-Panda Content
  74. 6 Best Practices When Designing For The Mobile Web
  75. Is It Time To Invest In A Mobile Site? 4 Reasons Why You Should
  76. Has Google’s Panda Algorithm Caused Your Site To Drop?
  77. Are Your Online Press Releases Money-Makers?
  78. Brainstorming Link Building Ideas – Four Different Approaches
  79. Is Your Site Equipped For Online Sales? Part 2
  80. Is Your Site Equipped For Online Sales? Part 1
  81. Four Tips For Getting Creative With Email Marketing
  82. Are You Making These Mistakes With Online Media?
  83. How Can You Increase Traffic To Your Online Press Releases?
  84. Do Your Press Releases Need An Image Overhaul?
  85. How To Write An Online Marketing Plan: Part 2
  86. How To Write An Online Marketing Plan: Part 1
  87. What To Do With Out-Of-Date Product Pages?
  88. 11 Free Press Release Distribution Sites To Try In 2011
  89. How To Write An Ebook – 7 Simple Steps
  90. Is Your Website Copy Making A Good First Impression?
  91. 4 Reasons Why You Should Write An Ebook
  92. Place It Right Here! 6 Steps To Google Places Success
  93. Should You Try Guest Blogging? First Steps To Take …
  94. 6 Sourcing Insipirations For Your Article Marketing
  95. 5 New Content Flavors To Spice Up Your Site
  96. Six On-Page SEO Basics Revisited
  97. 11 Article Marketing Sites To Try In 2011
  98. Article Marketing: The Basics (Part 2)
  99. Article Marketing: The Basics (Part 1)
  100. Using Current Events To Attract Traffic
  101. How Can A Press Release Help?
  102. What Are Rich Snippets And How Can You Make The Most Of Them?
  103. 7 Steps To Developing A Testimonials Page
  104. 5 Tasks Toward Planning A Manual Link Building Campaign
  105. How To Perform Due Diligence On Aged Domains
  106. Picking Up Speed On SEO Campaigns
  107. Building Twitter Popularity By Following Others
  108. Creating A Single Sitemap For Multiple Content Formats
  109. Working With Sitelinks
  110. Does Your Google Places Listing Really Work For You?
  111. Is Keyword Density Becoming Less Important?
  112. How Do I Submit Products to Google Shopping?
  113. Is Google News Part of an SEO Strategy?
  114. Is It Time To File A Reconsideration Request?
  115. Is Your Facebook Profile Pulling Its Weight?
  116. Is Malware Undermining Your Search Results?
  117. Have You Checked Your Website For Cross-Browser Compatibility?
  118. Is It Worth Investing In Multiple Domains?
  119. Should You Change Your Domain As Your Brand Grows?
  120. A Duplicate Content Problem You May Not Know You Have
  121. Get Comfortable With Session IDs
  122. Are Your Videos News? A 5-Point Checklist
  123. Video Optimization – The Show Starts In 3, 2, 1 …
  124. 4 Questions To Ask Your Online Content
  125. What’s Brewing In Google Labs To Help With Your Search Engine Marketing?
  126. How To Create A News Sitemap For Higher Google Rankings
  127. What Makes For An Effective Blog Post?
  128. Getting Your Search Engine Optimization Campaign Off The Ground
  129. How To Write For an Online Audience
  130. Get Your News Online Now!
  131. Could Local SEO Work For You?
  132. What Are The Essential Ingredients For A Great Search Engine Optimization Campaign?
  133. Are Spam Tactics Stopping Your Site From Reaching Its Rankings Potential?
  134. Should Reputation Management Be Part of Your Search Engine Optimization Strategy?
  135. 5 Top Tips For Social Media Success
  136. 5 Ways An Online PR Campaign Can Help Your SEO Campaign
  137. Spam Tactics That May Be Stopping Your Site From Reaching Its Ranking Potential
  138. 3 Tips For Making Your Website Stand Out From The Crowd
  139. 3 Tips For Tempting Titles To Boost Content Appeal
  140. 5 Tips To Blogging Your Way to Affiliate Success
  141. 5 Free Keyword Research Tools To Try For SEO And PPC Success
  142. Why You MUST Develop A Social Media Strategy In 2010 (And How)
  143. Can You Increase Web Sales With Image and Video Search?
  144. Make Your Existing Content Compelling
  145. Be Twitterific
  146. How To Use Squidoo As Part of Your Search Engine Marketing
  147. Search Engine Marketing on a Small Budget (Part 2 – SEO)
  148. Search Engine Marketing On A Small Budget (Part 1 – PPC)
  149. Hiring Your Own SEO
  150. Tips For Distributing Your Online PR
  151. Write the Perfect Online PR
  152. What’s Behind Your High Bounce Rate?
  153. PPC Landing Page Optimization
  154. Are Too Many Links Damaging Your Search Position?
  155. Is It Possible To Optimize PDF Files?
  156. Are You Using Directories In Your Link Building?
  157. Web Design Mistakes And SEO
  158. URL Structure And SEO
  159. Video Distribution Sites To Try Before YouTube
  160. Micro Media Alternatives To Twitter
  161. Using Google Tools To Identify Google Penalties
  162. Using Redirect Pages In Your SEO Strategy
  163. Cleaning Up Your Website's Link Architecture
  164. The Hidden Dangers of Duplicate Content – Is Your Site A Victim?
  165. Reconsidering The AdWords Content Network
  166. Considering Image Search Optimization
  167. The Social Etiquette Of Social Networking
  168. Are You Wise To Universal Search?
  169. 7 Tips For Successful Video Optimization
  170. New Ideas For Creating Optimized Content
  171. The Importance of the Humble Sitemap
  172. Conduct Your Own SEO Site Audit – Part 3
  173. Conduct Your Own SEO Site Audit – Part 2
  174. Conduct Your Own SEO Site Audit – Part 1
  175. Should You Include Keywords in Domain Names?
  176. Write Better Pay-Per-Click Ad Text
  177. Embracing New Pay-Per-Click Media Formats
  178. Think Before Starting A Link Building Campaign
  179. The Importance of Keyword Choice In A Sluggish Economy
  180. Money Saving Pay-Per-Click Tips
  181. Using Google Properties To Optimize Your Search Position
  182. Think Global, Go Local
  183. Reputation Management With Article Marketing
  184. The Value of Conducting Competitor Research for SEO
  185. 8 Lessons From 2008 To Help In 2009 (Part 2 of 2)
  186. 8 Lessons From 2008 To Help In 2009 (Part 1 of 2)
  187. 9 Article Marketing Sites To Try In 2009
  188. Add A “!” To Your Search Engine Optimization
  189. 20 Bookmarking Sites You Need To Know About
  190. Beginning To Blog
  191. Pay-Per-Click Preparation For Holiday Sales
  192. Keeping Up With Changes to AdWords Quality Score Guidelines
  193. Fighting Bad Press The Online Way
  194. Good SEO During A Bad Economy
  195. (Possibly) The Greatest SEO Mistake Ever
  196. A Guide To Outsourcing Your SEO Campaign
  197. Writing SEO Copy That Sells
  198. Is SEO Possible In 30 Mins A Day?
  199. Using A Press Release As Part Of Your Search Engine Optimization Strategy