Rebecca Appleton

Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.

EMAIL
WEBSITE URL
http://www.dakotadigital.co.uk
SUBJECT MATTER EXPERTISE
Content Marketing, Usability, Organic, Social Media Marketing

RECENT ONLINE ARTICLES (166 Total)

  1. 130-Plus Content Marketing Ideas For 2012 – Part 4 of 4

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    in Content Marketing

  2. Easy Ways To Test Your Website

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    in Usability

  3. 130-Plus Content Marketing Ideas For 2012 – Part 3 of 4

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    in Content Marketing

  4. 130-Plus Content Marketing Ideas For 2012: Part 2 of 4

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    in Content Marketing

  5. 130-Plus Content Marketing Ideas For 2012: Part 1 of 4

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    in Content Marketing

ARCHIVE OF ALL ONLINE ARTICLES

  1. 130-Plus Content Marketing Ideas For 2012 – Part 4 of 4
  2. Easy Ways To Test Your Website
  3. 130-Plus Content Marketing Ideas For 2012 – Part 3 of 4
  4. 130-Plus Content Marketing Ideas For 2012: Part 2 of 4
  5. 130-Plus Content Marketing Ideas For 2012: Part 1 of 4
  6. Tips For Avoiding Thin Content
  7. Do You Set Performance Goals For Your Online PR?
  8. Are You Up To Date With The Latest Google Changes?
  9. 4 Ways To Grow Your Google Plus Presence
  10. How To Create A Google Plus Business Page
  11. Press Release Distribution Sites For 2012
  12. Article Marketing In A Post-Panda World
  13. Digging Deep Into Google’s Definition Of Quality Content
  14. Google Plus Is Now Public
  15. Why Add Video Marketing To Your Online Strategy? — Part 3 “Optimization Tips”
  16. Why Add Video Marketing To Your Online Strategy? – Part 2
  17. Why Add Video Marketing To Your Online Strategy? – Part 1
  18. 5 Networking Sites For Building Business Relationships
  19. 3 Tips To Maximize PDFs And Search Engine Visibility
  20. Can You Support Your Mobile PPC Ads With Text Marketing?
  21. Do You Cross Promote Your Content?
  22. Google Places Goes Google-Only: 4 Adjustment Tips
  23. Turbo Charge Your Page Speed With These 4 Tips
  24. Life After Google PageRank – Part 2 of 2
  25. Life After Google PageRank – Part 1 of 2
  26. Could Your Hosting Be To Blame For A Google Penalty?
  27. Google Gives More URL Removal Options
  28. Google +1 Goes Live And You Can Too!
  29. Google Gives More Post-Panda Insight Into Building High-Quality Sites: Part 3 of 3
  30. Google Gives More Post-Panda Insight Into Building High-Quality Sites: Part 2 of 3
  31. Google Gives More Post-Panda Insight Into Building High-Quality Sites: Part 1 of 3
  32. Top Three Online Tools To Start Your Keyword Research
  33. Have You Tried Social Media Advertising?
  34. Reporting Paid Links To Google
  35. Using Google Instant Previews To Increase Clickthrough Rate
  36. Google +1 — Who Will You Bring To The Party?
  37. 4 Easy Tips For Optimizing Your Mobile Website
  38. Are You Up-To-Date With Google Webmaster Tools?
  39. Reporting Spam To Google
  40. How To Construct Optimized Post-Panda Content
  41. 6 Best Practices When Designing For The Mobile Web
  42. Is It Time To Invest In A Mobile Site? 4 Reasons Why You Should
  43. Has Google’s Panda Algorithm Caused Your Site To Drop?
  44. Are Your Online Press Releases Money-Makers?
  45. Brainstorming Link Building Ideas – Four Different Approaches
  46. Is Your Site Equipped For Online Sales? Part 2
  47. Is Your Site Equipped For Online Sales? Part 1
  48. Four Tips For Getting Creative With Email Marketing
  49. Are You Making These Mistakes With Online Media?
  50. How Can You Increase Traffic To Your Online Press Releases?
  51. Do Your Press Releases Need An Image Overhaul?
  52. How To Write An Online Marketing Plan: Part 2
  53. How To Write An Online Marketing Plan: Part 1
  54. What To Do With Out-Of-Date Product Pages?
  55. 11 Free Press Release Distribution Sites To Try In 2011
  56. How To Write An Ebook – 7 Simple Steps
  57. Is Your Website Copy Making A Good First Impression?
  58. 4 Reasons Why You Should Write An Ebook
  59. Place It Right Here! 6 Steps To Google Places Success
  60. Should You Try Guest Blogging? First Steps To Take …
  61. 6 Sourcing Insipirations For Your Article Marketing
  62. 5 New Content Flavors To Spice Up Your Site
  63. Six On-Page SEO Basics Revisited
  64. 11 Article Marketing Sites To Try In 2011
  65. Article Marketing: The Basics (Part 2)
  66. Article Marketing: The Basics (Part 1)
  67. Using Current Events To Attract Traffic
  68. How Can A Press Release Help?
  69. What Are Rich Snippets And How Can You Make The Most Of Them?
  70. 7 Steps To Developing A Testimonials Page
  71. 5 Tasks Toward Planning A Manual Link Building Campaign
  72. How To Perform Due Diligence On Aged Domains
  73. Picking Up Speed On SEO Campaigns
  74. Building Twitter Popularity By Following Others
  75. Creating A Single Sitemap For Multiple Content Formats
  76. Working With Sitelinks
  77. Does Your Google Places Listing Really Work For You?
  78. Is Keyword Density Becoming Less Important?
  79. How Do I Submit Products to Google Shopping?
  80. Is Google News Part of an SEO Strategy?
  81. Is It Time To File A Reconsideration Request?
  82. Is Your Facebook Profile Pulling Its Weight?
  83. Is Malware Undermining Your Search Results?
  84. Have You Checked Your Website For Cross-Browser Compatibility?
  85. Is It Worth Investing In Multiple Domains?
  86. Should You Change Your Domain As Your Brand Grows?
  87. A Duplicate Content Problem You May Not Know You Have
  88. Get Comfortable With Session IDs
  89. Are Your Videos News? A 5-Point Checklist
  90. Video Optimization – The Show Starts In 3, 2, 1 …
  91. 4 Questions To Ask Your Online Content
  92. What’s Brewing In Google Labs To Help With Your Search Engine Marketing?
  93. How To Create A News Sitemap For Higher Google Rankings
  94. What Makes For An Effective Blog Post?
  95. Getting Your Search Engine Optimization Campaign Off The Ground
  96. How To Write For an Online Audience
  97. Get Your News Online Now!
  98. Could Local SEO Work For You?
  99. What Are The Essential Ingredients For A Great Search Engine Optimization Campaign?
  100. Are Spam Tactics Stopping Your Site From Reaching Its Rankings Potential?
  101. Should Reputation Management Be Part of Your Search Engine Optimization Strategy?
  102. 5 Top Tips For Social Media Success
  103. 5 Ways An Online PR Campaign Can Help Your SEO Campaign
  104. Spam Tactics That May Be Stopping Your Site From Reaching Its Ranking Potential
  105. 3 Tips For Making Your Website Stand Out From The Crowd
  106. 3 Tips For Tempting Titles To Boost Content Appeal
  107. 5 Tips To Blogging Your Way to Affiliate Success
  108. 5 Free Keyword Research Tools To Try For SEO And PPC Success
  109. Why You MUST Develop A Social Media Strategy In 2010 (And How)
  110. Can You Increase Web Sales With Image and Video Search?
  111. Make Your Existing Content Compelling
  112. Be Twitterific
  113. How To Use Squidoo As Part of Your Search Engine Marketing
  114. Search Engine Marketing on a Small Budget (Part 2 – SEO)
  115. Search Engine Marketing On A Small Budget (Part 1 – PPC)
  116. Hiring Your Own SEO
  117. Tips For Distributing Your Online PR
  118. Write the Perfect Online PR
  119. What’s Behind Your High Bounce Rate?
  120. PPC Landing Page Optimization
  121. Are Too Many Links Damaging Your Search Position?
  122. Is It Possible To Optimize PDF Files?
  123. Are You Using Directories In Your Link Building?
  124. Web Design Mistakes And SEO
  125. URL Structure And SEO
  126. Video Distribution Sites To Try Before YouTube
  127. Micro Media Alternatives To Twitter
  128. Using Google Tools To Identify Google Penalties
  129. Using Redirect Pages In Your SEO Strategy
  130. Cleaning Up Your Website's Link Architecture
  131. The Hidden Dangers of Duplicate Content – Is Your Site A Victim?
  132. Reconsidering The AdWords Content Network
  133. Considering Image Search Optimization
  134. The Social Etiquette Of Social Networking
  135. Are You Wise To Universal Search?
  136. 7 Tips For Successful Video Optimization
  137. New Ideas For Creating Optimized Content
  138. The Importance of the Humble Sitemap
  139. Conduct Your Own SEO Site Audit – Part 3
  140. Conduct Your Own SEO Site Audit – Part 2
  141. Conduct Your Own SEO Site Audit – Part 1
  142. Should You Include Keywords in Domain Names?
  143. Write Better Pay-Per-Click Ad Text
  144. Embracing New Pay-Per-Click Media Formats
  145. Think Before Starting A Link Building Campaign
  146. The Importance of Keyword Choice In A Sluggish Economy
  147. Money Saving Pay-Per-Click Tips
  148. Using Google Properties To Optimize Your Search Position
  149. Think Global, Go Local
  150. Reputation Management With Article Marketing
  151. The Value of Conducting Competitor Research for SEO
  152. 8 Lessons From 2008 To Help In 2009 (Part 2 of 2)
  153. 8 Lessons From 2008 To Help In 2009 (Part 1 of 2)
  154. 9 Article Marketing Sites To Try In 2009
  155. Add A “!” To Your Search Engine Optimization
  156. 20 Bookmarking Sites You Need To Know About
  157. Beginning To Blog
  158. Pay-Per-Click Preparation For Holiday Sales
  159. Keeping Up With Changes to AdWords Quality Score Guidelines
  160. Fighting Bad Press The Online Way
  161. Good SEO During A Bad Economy
  162. (Possibly) The Greatest SEO Mistake Ever
  163. A Guide To Outsourcing Your SEO Campaign
  164. Writing SEO Copy That Sells
  165. Is SEO Possible In 30 Mins A Day?
  166. Using A Press Release As Part Of Your Search Engine Optimization Strategy