About Rebecca Appleton

Here are my most recent posts

Rebecca Appleton

Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.

EMAIL
WEBSITE URL
http://www.dakotadigital.co.uk
SUBJECT MATTER EXPERTISE
Social Media Marketing, General SEM, Organic, Content Marketing, Usability

RECENT ONLINE ARTICLES (172 Total)

  1. 5 Tips For Getting Up To Speed With Pinterest

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    NEW! in Social Media Marketing

  2. 4 Tips For Preparing Your Site For A Traffic Surge

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    NEW! in General SEM

  3. Six Top SEO Tips Straight From The Horse’s (Google’s) Mouth – Part 2

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    in Organic

  4. Six Top SEO Tips Straight From The Horse’s (Google’s) Mouth – Part 1 of 2

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    in Organic

  5. The Top 5 SEO Mistakes According To Google

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    in Organic

ARCHIVE OF ALL ONLINE ARTICLES

  1. 5 Tips For Getting Up To Speed With Pinterest
  2. 4 Tips For Preparing Your Site For A Traffic Surge
  3. Six Top SEO Tips Straight From The Horse’s (Google’s) Mouth – Part 2
  4. Six Top SEO Tips Straight From The Horse’s (Google’s) Mouth – Part 1 of 2
  5. The Top 5 SEO Mistakes According To Google
  6. Get Up To Speed With Pinterest
  7. 130-Plus Content Marketing Ideas For 2012 – Part 4 of 4
  8. Easy Ways To Test Your Website
  9. 130-Plus Content Marketing Ideas For 2012 – Part 3 of 4
  10. 130-Plus Content Marketing Ideas For 2012: Part 2 of 4
  11. 130-Plus Content Marketing Ideas For 2012: Part 1 of 4
  12. Tips For Avoiding Thin Content
  13. Do You Set Performance Goals For Your Online PR?
  14. Are You Up To Date With The Latest Google Changes?
  15. 4 Ways To Grow Your Google Plus Presence
  16. How To Create A Google Plus Business Page
  17. Press Release Distribution Sites For 2012
  18. Article Marketing In A Post-Panda World
  19. Digging Deep Into Google’s Definition Of Quality Content
  20. Google Plus Is Now Public
  21. Why Add Video Marketing To Your Online Strategy? — Part 3 “Optimization Tips”
  22. Why Add Video Marketing To Your Online Strategy? – Part 2
  23. Why Add Video Marketing To Your Online Strategy? – Part 1
  24. 5 Networking Sites For Building Business Relationships
  25. 3 Tips To Maximize PDFs And Search Engine Visibility
  26. Can You Support Your Mobile PPC Ads With Text Marketing?
  27. Do You Cross Promote Your Content?
  28. Google Places Goes Google-Only: 4 Adjustment Tips
  29. Turbo Charge Your Page Speed With These 4 Tips
  30. Life After Google PageRank – Part 2 of 2
  31. Life After Google PageRank – Part 1 of 2
  32. Could Your Hosting Be To Blame For A Google Penalty?
  33. Google Gives More URL Removal Options
  34. Google +1 Goes Live And You Can Too!
  35. Google Gives More Post-Panda Insight Into Building High-Quality Sites: Part 3 of 3
  36. Google Gives More Post-Panda Insight Into Building High-Quality Sites: Part 2 of 3
  37. Google Gives More Post-Panda Insight Into Building High-Quality Sites: Part 1 of 3
  38. Top Three Online Tools To Start Your Keyword Research
  39. Have You Tried Social Media Advertising?
  40. Reporting Paid Links To Google
  41. Using Google Instant Previews To Increase Clickthrough Rate
  42. Google +1 — Who Will You Bring To The Party?
  43. 4 Easy Tips For Optimizing Your Mobile Website
  44. Are You Up-To-Date With Google Webmaster Tools?
  45. Reporting Spam To Google
  46. How To Construct Optimized Post-Panda Content
  47. 6 Best Practices When Designing For The Mobile Web
  48. Is It Time To Invest In A Mobile Site? 4 Reasons Why You Should
  49. Has Google’s Panda Algorithm Caused Your Site To Drop?
  50. Are Your Online Press Releases Money-Makers?
  51. Brainstorming Link Building Ideas – Four Different Approaches
  52. Is Your Site Equipped For Online Sales? Part 2
  53. Is Your Site Equipped For Online Sales? Part 1
  54. Four Tips For Getting Creative With Email Marketing
  55. Are You Making These Mistakes With Online Media?
  56. How Can You Increase Traffic To Your Online Press Releases?
  57. Do Your Press Releases Need An Image Overhaul?
  58. How To Write An Online Marketing Plan: Part 2
  59. How To Write An Online Marketing Plan: Part 1
  60. What To Do With Out-Of-Date Product Pages?
  61. 11 Free Press Release Distribution Sites To Try In 2011
  62. How To Write An Ebook – 7 Simple Steps
  63. Is Your Website Copy Making A Good First Impression?
  64. 4 Reasons Why You Should Write An Ebook
  65. Place It Right Here! 6 Steps To Google Places Success
  66. Should You Try Guest Blogging? First Steps To Take …
  67. 6 Sourcing Insipirations For Your Article Marketing
  68. 5 New Content Flavors To Spice Up Your Site
  69. Six On-Page SEO Basics Revisited
  70. 11 Article Marketing Sites To Try In 2011
  71. Article Marketing: The Basics (Part 2)
  72. Article Marketing: The Basics (Part 1)
  73. Using Current Events To Attract Traffic
  74. How Can A Press Release Help?
  75. What Are Rich Snippets And How Can You Make The Most Of Them?
  76. 7 Steps To Developing A Testimonials Page
  77. 5 Tasks Toward Planning A Manual Link Building Campaign
  78. How To Perform Due Diligence On Aged Domains
  79. Picking Up Speed On SEO Campaigns
  80. Building Twitter Popularity By Following Others
  81. Creating A Single Sitemap For Multiple Content Formats
  82. Working With Sitelinks
  83. Does Your Google Places Listing Really Work For You?
  84. Is Keyword Density Becoming Less Important?
  85. How Do I Submit Products to Google Shopping?
  86. Is Google News Part of an SEO Strategy?
  87. Is It Time To File A Reconsideration Request?
  88. Is Your Facebook Profile Pulling Its Weight?
  89. Is Malware Undermining Your Search Results?
  90. Have You Checked Your Website For Cross-Browser Compatibility?
  91. Is It Worth Investing In Multiple Domains?
  92. Should You Change Your Domain As Your Brand Grows?
  93. A Duplicate Content Problem You May Not Know You Have
  94. Get Comfortable With Session IDs
  95. Are Your Videos News? A 5-Point Checklist
  96. Video Optimization – The Show Starts In 3, 2, 1 …
  97. 4 Questions To Ask Your Online Content
  98. What’s Brewing In Google Labs To Help With Your Search Engine Marketing?
  99. How To Create A News Sitemap For Higher Google Rankings
  100. What Makes For An Effective Blog Post?
  101. Getting Your Search Engine Optimization Campaign Off The Ground
  102. How To Write For an Online Audience
  103. Get Your News Online Now!
  104. Could Local SEO Work For You?
  105. What Are The Essential Ingredients For A Great Search Engine Optimization Campaign?
  106. Are Spam Tactics Stopping Your Site From Reaching Its Rankings Potential?
  107. Should Reputation Management Be Part of Your Search Engine Optimization Strategy?
  108. 5 Top Tips For Social Media Success
  109. 5 Ways An Online PR Campaign Can Help Your SEO Campaign
  110. Spam Tactics That May Be Stopping Your Site From Reaching Its Ranking Potential
  111. 3 Tips For Making Your Website Stand Out From The Crowd
  112. 3 Tips For Tempting Titles To Boost Content Appeal
  113. 5 Tips To Blogging Your Way to Affiliate Success
  114. 5 Free Keyword Research Tools To Try For SEO And PPC Success
  115. Why You MUST Develop A Social Media Strategy In 2010 (And How)
  116. Can You Increase Web Sales With Image and Video Search?
  117. Make Your Existing Content Compelling
  118. Be Twitterific
  119. How To Use Squidoo As Part of Your Search Engine Marketing
  120. Search Engine Marketing on a Small Budget (Part 2 – SEO)
  121. Search Engine Marketing On A Small Budget (Part 1 – PPC)
  122. Hiring Your Own SEO
  123. Tips For Distributing Your Online PR
  124. Write the Perfect Online PR
  125. What’s Behind Your High Bounce Rate?
  126. PPC Landing Page Optimization
  127. Are Too Many Links Damaging Your Search Position?
  128. Is It Possible To Optimize PDF Files?
  129. Are You Using Directories In Your Link Building?
  130. Web Design Mistakes And SEO
  131. URL Structure And SEO
  132. Video Distribution Sites To Try Before YouTube
  133. Micro Media Alternatives To Twitter
  134. Using Google Tools To Identify Google Penalties
  135. Using Redirect Pages In Your SEO Strategy
  136. Cleaning Up Your Website's Link Architecture
  137. The Hidden Dangers of Duplicate Content – Is Your Site A Victim?
  138. Reconsidering The AdWords Content Network
  139. Considering Image Search Optimization
  140. The Social Etiquette Of Social Networking
  141. Are You Wise To Universal Search?
  142. 7 Tips For Successful Video Optimization
  143. New Ideas For Creating Optimized Content
  144. The Importance of the Humble Sitemap
  145. Conduct Your Own SEO Site Audit – Part 3
  146. Conduct Your Own SEO Site Audit – Part 2
  147. Conduct Your Own SEO Site Audit – Part 1
  148. Should You Include Keywords in Domain Names?
  149. Write Better Pay-Per-Click Ad Text
  150. Embracing New Pay-Per-Click Media Formats
  151. Think Before Starting A Link Building Campaign
  152. The Importance of Keyword Choice In A Sluggish Economy
  153. Money Saving Pay-Per-Click Tips
  154. Using Google Properties To Optimize Your Search Position
  155. Think Global, Go Local
  156. Reputation Management With Article Marketing
  157. The Value of Conducting Competitor Research for SEO
  158. 8 Lessons From 2008 To Help In 2009 (Part 2 of 2)
  159. 8 Lessons From 2008 To Help In 2009 (Part 1 of 2)
  160. 9 Article Marketing Sites To Try In 2009
  161. Add A “!” To Your Search Engine Optimization
  162. 20 Bookmarking Sites You Need To Know About
  163. Beginning To Blog
  164. Pay-Per-Click Preparation For Holiday Sales
  165. Keeping Up With Changes to AdWords Quality Score Guidelines
  166. Fighting Bad Press The Online Way
  167. Good SEO During A Bad Economy
  168. (Possibly) The Greatest SEO Mistake Ever
  169. A Guide To Outsourcing Your SEO Campaign
  170. Writing SEO Copy That Sells
  171. Is SEO Possible In 30 Mins A Day?
  172. Using A Press Release As Part Of Your Search Engine Optimization Strategy