Author Archives: Rob Cooley

About Rob Cooley

Robert Cooley, PhD, is chief technology officer for OptiMine Software. He is known for his groundbreaking work in web mining, with over 15 years of experience managing projects and analyzing data, with a focus on ecommerce, CRM, and unstructured text. OptiMine develops technology that dramatically improves online advertising performance and solves complex pricing problems.

Keyword Individualization Is Coming Of Age

  For many paid-search marketers, when it comes to bid optimization, performance is king. Optimization methodologies and solutions are evaluated cafagote. through the lens of…

The Untold Truths Of Bid Testing

  For any sort of online business, particularly online retail businesses, PPC is a way of life. Unfortunately, resource constraints often result in some program…