Synopsis — Rob Garner, VP of Strategy at iCrossing, talks to SMS about recent changes to SEO, real-time marketing and how businesses can be more successful in their online marketing endeavors. Rob answers a number of questions about recent changes such as Google+ and Google Search Plus Your World, and talks about designing a website for search visibility. He also explains the relational approach to website architecture. Garner is currently writing a book for Wiley / Sybex on the topic of search, social, and real-time marketing, which is scheduled for release in November 2012. He is a long-time expert in developing strategies that drive visibility, engagement and results.
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