In his role as VP of Strategy at iCrossing, Rob works to develop search and social marketing strategies that drive visibility, engagement, and results. He currently serves as an officer on the SEMPO board of directors and was president of the Dallas-Ft. Worth Search Engine Marketing Association from 2006-2008. Rob is currently writing a book for Wiley / Sybex on the topic of search, social, and real-time marketing, scheduled for release in November 2012.