Author Archives: Tom Dahm

About Tom Dahm

Tom Dahm is the President of BridgePose Search Engine Marketing and past founder of NetMechanic. He has been optimizing websites since 1996.

SEO Standards: Is Now the Right Time?

Lately there have been renewed calls for a set of industry standards for search engine optimization. Paul Bruemmer touched off the latest round of debate…

Google AdWords Optimizer

This article is only available to paid subscribers. “At Google, we aren’t focused on advertisers; we’re focused on searchers.  We’ll let you advertise on a…

The Banner Ad Strikes Back

You must be logged in to read this article as part of our premium offering. Remember banner ads? They’re back. And depending on your point…

Google Launches Co-op

Recently Google launched Google Co-op, the company’s foray into social search. Co-op allows people to act as web guides, marking their favorite websites in different…

Google AdWords Demographic Targeting

Competition is good, especially when it pushes Google to improve the features they offer to advertisers. Last fall, Microsoft began testing its new MSN adCenter,…

Google Base Takes on the World

Why bother building a website? What if you could list everything in a searchable online catalog instead? Why bother marketing a website? What if that…

Great Expectations For 2009?

Yearly predictions for search engine marketing usually focus on technology and industry trends. This year, to quote a famous phrase, “It’s the economy, stupid.” Lower…