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Avoiding Keyword Cannibalization for Better Rankings
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About the Author
Garrett French (55 Posts)
Garrett French educates SEO and PR teams on content and engagement-based link building strategies that drive targeted referral traffic and deliver SERP domination. Learn more about him and his services at CitationLabs.com.
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I am famous now!
All jokes aside, this is very relevant to our problem.
I’ll share our plans with you:
1. consolidate ducks and swans: Place 301 redirect on swans.birdies.com pointing to ducks.birdies.com
2. dissolve ducks.birdies.com some time in the near future. Place 301 redirects pointing to birdies.com
Neither swans nor ducks section is content heavy.
Of course, several business drivers came into play when this strategy was adopted.
now that you’re famous you might want to consider a change of attire:
http://preshrunk.info/2005/05/im-internet-famous.php
what kind of links exist for both subdomains?
why the decision to consolidate?
if you don’t mind me asking
haha, that’s an awesome tshirt.
The website is almost 10 years old, so there are allllllll kinds of links. Sacrifices will need to be made.. the trick is to minimize them, of course.
If you look up our site, you will notice that our ducks and swans aren’t all that different. In fact, most people who are interested in our swans could benefit greatly from our ducks (this is getting really confusing now!).. but because of the antiquated system they would require a separate log in. There are a few other usability challenges in the existing system.
Of course, there was also some business logic involved.
(lameness)
By the way, if you think I am whining, you are wrong. This is a fascinating project on helping an ugly duckling become a beautiful swan. (/lameness)
I would be happy to tell you more, if you are interested.
I have a question I can’t find an answer for. Ok first of all I have successfully created subdomain and it looks everything is working ok, ex. the name is subdomain.maindomain.com but when I enter maindomain.com/subdomain it also appear in the search result. I’m confused because the second variant should refer to a subdirectories. Any hint?
Here is the sub domain I’m talking about
http://www.download.allacronis.com
This might help explain the situation as it pertains to Google (the post is old, but it’s from the same timeframe that Garrett is writing and it’s from Matt Cutts of Google) – http://www.mattcutts.com/blog/subdomains-and-subdirectories/