Some things speak for themselves — they don’t need much substantiation to prove their value as their effect is pretty obvious. For instance, you don’t need to conduct a study to learn that people get stressed out during tax season. Instead, commonsense and simple observation tells you what you need to know. Well the same can be said about search and brand.
Why Search Affects Brand
Like many of you, I learned about the four Ps of marketing in college — Product, Price, Placement, and Promotion. I remember my professor was very focused on the Placement element: “You’ve got to be in the right place at the right time for a consumer, otherwise it’s a missed opportunity.” Fortunately, search has enhanced placement opportunities for marketers, providing them with more chances to get in front of their customers in the right place at the right time.