Search engine marketing has proven itself time and again as a reliable and profitable marketing channel. In terms of ROI and the control it offers to business of all sizes, search engine marketing stand in a category of its own.
In this report, Business.com offers some of the battle-tested B2B search marketing strategies collected via a survey of 144 search marketing agencies. The scope of this white paper encompasses both paid search advertising and search engine optimization. Some of the topics covered include:
- Differences between B2C and B2B search marketing campaigns.
- Paid search B2B strategies.
- Best practices in B2B search engine optimization.
Businesses can only ignore search engine marketing at their peril. With the recent economic downturn, search engine marketing has proven to be the most cost-effective way for companies to advertise themselves online. Whether you are new to search marketing or running a number of SEO or PPC campaigns, this white paper will help you improve your ROI and get ahead of your competitors.