Although a listing position or pay-per-click ad copy are crucial parts of any search engine marketing campaign, equally important is the website your visitors land on. At times, what seems like a logical design from the owner’s perspective creates unnecessary hurdles for a website visitor.

This white paper from Enquiro looks at different page elements and the instances where they can serve as barriers to a natural scanning of your website pages. From this report, you’ll learn:

• How graphic elements get scanned by website visitors and how they alter a visitor’s behavior
• How to prevent the introduction of multimedia elements from having a negative effect on your website conversions

From the website design perspective, graphics and multimedia elements often seem like an improvement. However, as this 9-page Enquiro study reveals, they can significantly disrupt natural web page scanning and negatively impact your bottom line.

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