Synopsis — With Twitter’s active users numbering more than 100 million and Facebook’s over 480 million alone, social media sites create a market that can significantly grow your company’s fan base. Many major companies are turning to the social media market in hopes of developing interest in their brand and products from the millions of users. An effective way to do this is to write an informative blog that users will want to share with their friends and peers.
In his article, “Blog + Audience = Social Sharing?,” Steve Beatty explains why a company blog is a great way to present your audience with interesting content they can share with the popular social media platforms.
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