The Winter 06/07 issue was sent to print this week. Subscribers should start receiving their copies some time next week. Here is a quick look at the content of this issue:
There are three cover stories (all of them dealing with alternative search engine marketing strategies):
Marketing to the US Hispanic Demographic. I know this one has been discussed a lot, but most of the articles I’ve read don’t have a lot of useful information. That’s why we’ve asked Nacho Hernandez, the president of iHispanic Marketing Group and the host of Search Engine Strategies Latino 2006, to take our readers deeper into this market.
Social Search Marketing. Unlike social networking, social search marketing does not get discussed a lot. This being a favorite topic of Garrett French, we’ve decided to give him a forum to voice his ideas. A very interesting read.
Mobile Search Marketing. Yet another interesting market at its very early stages. MIVA has been pioneering mobile search marketing solutions in the UK, so we asked Chrysi Philalithes, one of the founding members of eSpotting (now MIVA), to guide our readers through this new market.
Other stories in this issue are:
My SEO Got Me Banned! Now what? by Eric Ward (the LinkMoses)
Calculating Lifetime Customer Value by Kevin Gold
How to Avoid Duplicate Content by Jaimie Sirovich
How to Build an Exceptional SEO Staff by Rand Fishkin
Branding: A Path to Better Search Engine Rankings by Scott Smith
We have also compared two major keyword research tools: WordTracker and KeywordDiscovery.
In the Industry Watch section, we have Tom Dahm, the founder of NetMechanic, talking about Google Base; Chris Boggs discussing the future of Yahoo! and Greg Laptevsky giving his opinion on issues with click fraud standards.
If you haven’t subscribed yet but would like to receive this Winter 06/07 issue, you can easily backorder it during the subscription process. Subscribe today!
Posted on November 10, 2006
