Digg’s an audience I’ve been ignoring for my current projects.
Partly because I recognize how long it takes to build up respect and trust in an online community and partly because I believe Digg readers and participants are the wrong audience for me right now.
And I’ve always had the nagging thought of - ok, so you got massive Digg traffic, now what?
Chris G answered that question recently in his Converting Diggers: How To Maximise Getting Dugg. Here are his key points:
Keep the visitor involved and on-site
Put your RSS and Email subscriptions right where they can be seen
Call to action not just “subscribe” - give a reason why they should sign up, a damn good one
(and be sure to check out Chris G’s call to action for subscribing to his RSS feed… smart stuff.)
If you’re especially curious about distributing your content to the Digg community definitely read Andy Hagan’s Interview with Muhammad Saleem, Social Media Professional.
This quote should give you a pretty good idea of who you should target with your content, or who you should be trying to emulate as a content distributor:
Once I started participating, at first it was a little frustrating since as a new user it is harder to get on the front-page of the site (not because of the way the system is set up, but just because you have to really understand the community and their preferences to succeed).
But I kept at it for a while, made some friends that guided me through the process and taught me how to better participate and succeed in the community. In 11 months since joining Digg, I managed to reach #9 on the Top Diggers list.
You’re either writing for him or emulating his trajectory by submitting the content of others to the Digg community.
Make sure first that your site converts visitors to subscribers though 
Update: And do read this interesting snippet from BoingBoing’s coverage of a Wired article on buying Digg votes.
Posted on March 1, 2007
