The guys say I’m funny. I think they’re just saying that and don’t get my jokes half the time. I don’t know about you, but thanks to LOLcats, I can’t have a cheeseburger these days without looking for a cat lurking in the background. But that’s another topic for another day.

Today it’s all about titles. Others have talked about “the title” recently and its importance and even provided ideas for “can’t lose” titles, so I’ll attempt not to be repetitive. For an extensive bunch of articles and tips on headlines – what where when who and how – a good first stop is www.copyblogger.com/category/headlines/.

Click fraud has been discussed a lot in the past and, although search marketers have passed this issue by, it is still a real problem for many PPC advertisers out there. One of those advertisers is Joe Tedd, operations manager at Diamond Harmony. Being in a very competitive market, where the cost per click is extremely high, Joe’s company had lost over $17,000 to click fraud over the period of 7 months. His struggle has even been featured in the New York Times.

I just finished reading a great article in Multichannel Merchant (October 2007 issue) titled, “E-conundrum” written by Ken Magill. In the article, Shop.org’s State of Retailing Online 2007 report was referenced providing the average cost per order for varying online advertising channels. I wasn’t surprised by the results…

I read an excellent article on Clickz.com written by Hollis Thomases called, “New Optimism for Online Retail Marketing Opportunities.” Her article related some of the insights she gained while attending Shop.org’s Annual Summit. You can read the whole article by visiting http://www.clickz.com/3627098.

The article quoted Forrester senior analyst Ms. Sucharita Mulpuru about the future of e-commerce. A few quotes I found extremely important were:

In case you missed iCrossing’s survey on mobile users which came out last Spring, I’ll cover the highlights as presented during today’s session from SMXLoMo in Denver. The other panelists had excellent insights as well, so I’ve integrated in to my review where I could.

Not to overuse one of the many brilliant quotes from Jerry McGuire (is it possible to overuse a quote from that movie?), but the SMX team had me at “Hello” or at least once I read the title of this session.

Can’t I just use my regular site? Or should I create a dedicated .mobi site? And why do I need to optimize it since everyone will be using iPhones soon and browsing just like they do on traditional computers? (kidding!)

Greetings from the Mile High City of Denver, Colorado. I must admit that my coverage from the SMX Local & Mobile (SMX LoMo) conference was delayed due to the 13 innings that the Colorado Rockies baseball team went through to secure their wild card spot in the playoffs. As a native Coloradan, this is a big day! So in the spirit of 13, let me share with you 13 key takeaways from the three sessions I attended today.

As you might now, SMX Local & Mobile has started today and Hallie Janssen, who brought you the coverage of SES in San Jose back in August, will be covering some of the sessions from this conference as well. Here at SMS, we’re not big fans of live blogging (one needs to reflect on the session and digest the info prior to writing, IMO) but make sure to come back either later today or tomorrow for the coverage of the top SMX sessions.

Also, make sure you’re subscribed to our RSS feed for fresh daily posts.

I am a avid reader of psychology books. I was actually preparing to master in psychology when a psychology professor asked me why. After he commented about not making enough money in psychology, I changed my educational path to marketing while studying psychology for fun on the side. I say this because I recall reading about how people tend to compartmentalize their lives (the opposite of integrity.) At business they act one way, at home another. They place each role into a compartment locked away from one another based on internal and external pressures and expectations maybe even as a survival mechanism. Nevertheless, the whole is broken down into parts.

I find that many web businesses compartmentalize conversion…