When it comes to off-page SEO tactics, blogging may be one of the most under-utilized — yet best-performing — ways to move up the organic ranks with search engines. Let’s take a look at why blogs work for SEO and how to set up and optimize a blogging campaign.
The key as to why blogs look so good in the eyes of the search engines is their frequency of updated new content. Many blogs are updated at least once a day, and if the content is fresh and on target to the overall blog theme, search engines will weight the blog heavily in a short period of time. Blog writers should aim to write 1-3 paragraphs of insightful information per post. Over time, the sum of the blog posts will come together like an encyclopedia of knowledge centered on the theme of the blog site.
Following are three main tips to keep in mind when applying SEO tactics to your blogging activities:
Tip #1: Build 3-5 Blog Sites to Fully Optimize Your Blog Campaign
To take full advantage of the weight given to blogs by the search engines, you should be aggressive when it comes to building and maintaining blog sites. Start with 3-5 general blog sites based on your keyword list and add more specialized topic sites as you go. You may end up with 10-15 blog sites before you know it! This may seem like a lot to maintain daily, but if you keep your posts short and to the point, you should not have a problem keeping up with them all.
Tip #2: Choose Blog Titles Carefully
Another important point is to choose the titles of your blog sites wisely. Purchase keyword-rich domain names and aim the content of your blog sites to them. A blog site’s title is one of the best ways to optimize every blog post that gets posted.
Tip #3: Pay Attention To Linking Opportunities
By adding fresh content each day, you will find the searchbots coming back quite often to your blog site. Take full advantage of this searchbot frequency by properly linking to your primary websites, other blogs, and deep links within the current blog. Some of these links can be placed within the blog post with keyword-rich anchor text, and some of these links can be permanent links that run alongside every blog entry that gets posted. Anyway you look at it, over time these links are very powerful and will attribute high keyword rankings to the pages they are pointing to.
In reality, blogging for SEO is something just about every website owner can — and should — do. The simplicity of blogging makes it an SEO tactic that everyone can pick up on rather quickly. By being aggressive and insightful, blogging can help maximize your overall SEO efforts in a very short period of time.