Title: Bolo 2011: The 4th Annual Conference
Location: Scottsdale, AZ
Visit Conference: Click here
It’s what happens when what once was, is no more. When the pervasively disruptive Internet intersects with the long-standing discipline of marketing. When the need to change overpowers the comfort of the status quo.
It’s what happens when you don’t react in time to the Switch Up. When your industry loses over one-third of its agencies in just two years. When a quarter-million marketing jobs are shed.
BOLO 2011 champions the marketing stalwarts, showing you how to take the Switch Up and leverage it for economic advantage. It’s not elitist to digital agencies nor the more full-service ones. We all have our rightful place, yet we can all learn from one another at the same time. Same’s true for your role – be it a principal or a hands-down, in-the-trenches worker – you are welcome and will find tremendous value in the content.
Start Date: 2011-10-09
End Date: 2011-10-11