In our Winter 2009/2010 issue, the cover story was titled “Risky Business: A Tour Through The BuyerSphere Project,” a presentation of Enquiro’s BuyerSphere Project, an ongoing study in online behavior and buying trends, by its president and popular conference speaker Gord Hotchkiss. Gord’s article focused on the back story of the project — what led the folks at Enquiro to decide to undertake the study of B2B buyer behavior. The research came about largely as a result of a failed bid for a project to handle the PPC program of one of their long-term SEO clients. The failure to win this project led to analysis of just what is involved in B2B buying and what buyers are looking for when they shop online for products or services.
When the issue was published, Enquiro was offering a PDF version of the book for a discounted price of $19 (the print version is still available at Amazon for $39), but now the PDF (unsurprisingly titled “The BuyerSphere Project”) is available at no cost through Enquiro’s site. (You can get a free sample download if you want to look before you buy without having to deal with the entire book download.)
A great chance to get this seminal piece of research for nada, nothing, zip! I don’t know how long this special deal will last, so take advantage of it now.