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Archive for the ‘Articles’ Category

PPC For Affiliate Websites – Challenges And Opportunities


Patrick Hare

March 17th, 2010

Tags : Articles, Uncategorized

Pay-per-click (PPC) marketing has been a graveyard for a lot of affiliate marketing programs. In many cases, ambitious amateurs with a dream and a high credit limit have found that a lack of in-depth knowledge about Google Adwords, MSN (Bing)…

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Mobile Marketing Maven: An Interview With Cindy Krum (Part 2 of 3)


Frances Mary Krug

March 16th, 2010

Tags : Articles, Uncategorized

This is Part 2 of our interview with Cindy Krum of Rank-Mobile, LLC from the pages of Search Marketing Standard magazine (Summer 09 issue). Part 1 is in an earlier post.

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Cindy Krum

SMS: Is the .mobi domain extension completely a dead issue with…

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Black Hat SEO And Popular Search — The New Danger Zone


Chris Stiner

March 15th, 2010

Tags : Articles, Uncategorized

Black hat SEO campaigns are notorious for mishandling search engines. There is a growing concern that these types of campaigns are leading web searchers to malicious sites with the intent to promote fake antivirus applications. A recent study by the…

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Mobile Marketing Maven: An Interview With Cindy Krum (Part 1 of 3)


Frances Mary Krug

March 14th, 2010

Tags : Articles, Uncategorized

With mobile marketing such a hot topic, we have opened the Search Marketing Standard magazine vault to bring out one of our most popular interviews to date — Cindy Krum of Rank-Mobile, LLC talking about the future of mobile. The interview…

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Google Is Still On Top But Has Local Passed The Tipping Point?


Frances Mary Krug

March 12th, 2010

Tags : Articles, Uncategorized

Two studies released this week combine to really bring to light a couple of aspects of the search market in 2010. One, Google is still on top. comScore’s February 2010 U.S. Search Engine Rankings report shows that, once again, Google…

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When Should A Small Business Outsource Their Online Digital Marketing?


Jeremy Burton

March 11th, 2010

Tags : Articles, Uncategorized

Having a background working with a traditional online directory company, I have had the opportunity to interview countless small business advertisers regarding their digital marketing needs.  The one question that I ask advertisers to determine their product needs is, “How…

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The Mastermind Group Approach To Online Marketing


Mike Evans

March 10th, 2010

Tags : Articles, Uncategorized

My six weeks on the road from the Marketer’s Cruise to Affiliate Summit to chilling out with Master Super-Guru Frank Kern’s disciples got me one good thing, in addition to the great contacts. It got me into a top mastermind…

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The BuyerSphere Project (Online Buying Behavior) PDF Now Available Free


Frances Mary Krug

March 9th, 2010

Tags : Articles, Uncategorized

In our Winter 2009/2010 issue, the cover story was titled “Risky Business: A Tour Through The BuyerSphere Project,” a presentation of Enquiro’s BuyerSphere Project, an ongoing study in online behavior and buying trends, by its president and popular conference speaker…

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Google’s Got A Need For Speed


Magnus Nilsson

March 8th, 2010

Tags : Articles, Uncategorized

Speed will likely soon not only matter to users expecting real-time information, but to webmasters and SEOs alike that wish to rank well in the search results. In November last year, Google guru Matt Cutts revealed that page loading time…

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Download Free SEM Conference & Events Calendar


Frances Mary Krug

March 7th, 2010

Tags : Articles, Uncategorized

With SMX having just finished up in Santa Clara, you may be looking for the next conference or event to attend this year or that you want to beg your boss to let you attend (depending upon your situation :) ).…

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