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Archive for the ‘Articles’ Category

The Power of Reviews for Travel-Oriented and Other Sites


Frances Mary Krug

March 1st, 2010

Tags : Articles, Uncategorized

I know we all read about how user reviews are crucial to local websites, product-related sites, businesses such as hotels and restaurants — in short, just about any business. Even if customers are not commenting about the quality of your…

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Got A Question About Paid Search? Ask Some Experts


Frances Mary Krug

February 26th, 2010

Tags : Articles, Uncategorized

Came across this interesting and useful new site the other day and wanted to share it with you in the event that you aren’t aware of it. It’s called “Ask the PPC Experts” and is a place where anyone can…

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The Third Is The Charm: MacWorld


Mike Evans

February 25th, 2010

Tags : Articles, Uncategorized

I guess I will admit to being a convention junkie. I love going to all these conventions and seeing the latest gadgets and gizmos and especially the latest and newest technology. Case in point — my third convention in a…

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Yahoo! Search Platform Continues To Grow


Chris Stiner

February 24th, 2010

Tags : Articles, Uncategorized

Two weeks ago on, February 10th, Yahoo released two new search marketing products. Both products were unveiled to show the search market that even with the Yahoo-Microsoft ad partnership deal in place, Yahoo will continue to evolve and innovate in the…

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How Long Should A Blog Post Be? Do Statistics Tell The Tale?


Frances Mary Krug

February 23rd, 2010

Tags : Articles, Uncategorized

I wanted to share with you a recent article from one of my favorite blogs, ViperChill. ViperChill is all about viral marketing, but so much more. Its author, Glen Allsop, is just starting into his 20s and has already achieved…

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SES London 2010 In Review


Magnus Nilsson

February 22nd, 2010

Tags : Articles, Uncategorized

A great start to any search marketer’s year is to attend a conference to meet with peers and get inspiration from quality sessions. As a London-based marketer, I’ve been visiting Search Engine Strategies London for the past few years. I’ve…

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You Ain’t Seen Nothing Yet With Paid Search


Frances Mary Krug

February 19th, 2010

Tags : Articles, Uncategorized

As the Google SERPs have changed and mutated through the last few months in particular, I’ve begun to wonder what’s going to happen to the good old paid search ads? For years, we’ve been saying things like “paid search ads,…

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Convention Highlights — T.R.A.F.F.I.C.


Mike Evans

February 18th, 2010

Tags : Articles, Uncategorized

The next stop in the “Mike Evans around the country Affiliate Marketing Convention Tour” was the T.R.A.F.F.I.C. convention for domainers. I didn’t know what a domainer was the first time someone told me he was a domainer. Domainers are those people…

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Take Google’s AdWords Recommendations With A Grain Of Salt


Chris Stiner

February 17th, 2010

Tags : Articles, Uncategorized

I recently ran into a service that Google offers to all of its AdWords customers, and it caught me by surprise at how lackluster the results were. The service is an AdWords optimization plan, but what I was looking at…

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Optimize Your Website In Preparation For The iPad


Magnus Nilsson

February 14th, 2010

Tags : Articles, Uncategorized

With the imminent release of the Apple iPad, the publishing industry is about to take yet another giant leap into the digital space. So how can you prepare your site to take advantage of the hype, and also create a…

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