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Archive for the ‘Blog’ Category

Despite FTC Fines and Quality Score, Incentivized Advertising is Alive and Well on Google and Yahoo


David Rodnitzky

January 31st, 2008

Tags : Blog, General SEM

Late last year the FTC fined Adteractive over $600,000 for deceptive advertising practices. At issue were advertisements for FreeGiftWorld.com that promised free Ipods and other hot products, but in reality required consumers to fill out offers from advertisers (many of which…

6 Comments »

Website Visitors Read Your Copy, Right?


Kevin Gold

January 28th, 2008

Tags : Blog, Pay-Per-Click

Wrong! After optimizing pay-per-click campaigns for the past seven years I now fully believe that visitors clicking from a paid search ad simply don’t read. Further, I question their skimming and scanning comprehension. I theorize that paid search visitors emotionally…

4 Comments »

Google Strengthens Its Domination of Search


Kevin Gold

January 14th, 2008

Tags : Blog, General SEM

I recently read in the November/December 2007 issue of Revenue Magazine (pg. 32) that “Hitwise announced that Google accounted for 63.98 percent of all U.S. searches in the four weeks ending September 1, 2007.” Yahoo Search was second with 22.87%,…

2 Comments »

SEM Predictions for 2008


Kent Lewis

January 1st, 2008

Tags : Blog, General SEM

For the past two years, I’ve put forth predictions for the SEM industry. You can judge the accuracy of the 2006 and 2007 predictions for yourself and determine whether it’s worth reading my 2008 SEM predictions. If you like them, I’ll take…

7 Comments »

Search Marketing Standard’s People Of Wisdom


Andrey Milyan

December 19th, 2007

Tags : Blog

Congratulations to the winners of our Search Marketing Standard Crossword Challenge! They have fearlessly completed the crossword in the Winter 07/08 issue and sent us the correct keyphrase. Without further ado, I present to you the official* People of Wisdom…

4 Comments »

Search Marketing Standard Turns Two Years Old!


Boris Mordkovich

December 14th, 2007

Tags : Blog

It seems that only yesterday, we have begun work on our first-ever issue of Search Marketing Standard. In reality, it was December of 2005 – exactly two years ago.

Back then, we started off with just 32 pages and a handful…

2 Comments »

The Wild Wild East: Search Engine Marketing in Russia


Andrey Milyan

December 13th, 2007

Tags : Blog, General SEM

Although US search market is by far the biggest one, new and important markets are popping out all over the world. Probably as a reflection of our own staff, this magazine has been working hard to publish as much information…

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Will Work for Conversions


Kevin Gold

December 12th, 2007

Tags : Blog, Pay-Per-Click

What feels like an eternity ago, I wrote an article titled, “Are Your Internet Goals Leaning Against the Right Wall” that told a story about a website company’s miserable experience with a well-known third party PPC management company. The point…

2 Comments »

10 Tips for Choosing Bid Management Software


David Rodnitzky

December 10th, 2007

Tags : Blog, Pay-Per-Click

During the Q&A section of the panel I participated in this week at PubCon, we got a lot of questions about bid management software. In particular, it seems that everyone in the audience acknowledged the need for it, but no…

1 Comment »

Isn’t it About Time for a Google Credit Card?


David Rodnitzky

November 28th, 2007

Tags : Blog, General SEM

The following is a transcript of a recent conversation between Google and me:

David: I just want to say one word to you – just one word.
Google: Yes sir.
David: Are you listening?
Google: Yes I am.
David: ‘Plastic.’
Google: Exactly how do you mean?
David:…

8 Comments »