Tad Szewczyk recently asked me if I would take part in an email interview on the state of our industry and the place of print going forward. I was happy to participate and honored to be asked. People don’t usually ask for my opinion — of course, that doesn’t mean that I don’t freely give it — too freely, some would say LOL Anyway, since Fridays are a slow day, here’s a link to the...
Articles in Blog
Search Marketing Standard Magazine International Issues On The Way
If you are a subscriber to the print edition of Search Marketing Standard magazine and live outside the continental United States, you are likely just receiving your copy of the Summer 2010 issue. For our international subscribers, copies take a lot longer to reach you than those living in the USA. Many of you would have seen them in their mailboxes last week, but some are still on the way, so don’t lose hope! I’ve...
Get Those Feeds Moving! Using RSS To Increase Site Visibility
In November of 2008, Google released their Search Engine Optimization Starter Guide stressing the importance of updating content, saying it “will influence your website more than any other factors.” More than any other factors? That’s quite a bold statement, but coming from Google, it’s safe to assume it’s true that frequent updating of content should be a top priority for all sites. While there are many ways to add fresh content, syndicated content (such as...
Managing Older Blog Posts – The 3Rs Of Virtual Content
In today’s world, we pay a lot of attention toward ways to minimize waste of any kind. The 3 Rs (reduce, reuse, and recycle) have become rallying cries for those hoping to maximize limited resources and create new ones out of others. In the offline world, when we no longer have use for a product, most of us try to find some way to reuse or recycle it. Consider the example of children’s clothing. Once...
What Makes For An Effective Blog Post?
Blogging is a skill. While most website owners and search engine marketers will have dipped their toe in the blogosphere, there is a marked difference between posting a blog and actually blogging. Posting a blog is something that anyone can do – you write a post and publish it to your site or WordPress page. Blogging goes beyond simply performing the mechanical motions and indicates a real understanding of the power of the blog, its...
Electrify Your WordPress Blog With Plugins for SEO
Imagine having the search engine traffic to your blog increased by 20%, 30%, 40% – or even doubling it – with only a few hours of work. By putting just a bit of SEO effort into your WordPress blog, you can increase your search engine traffic just by getting the basics right. Let’s go through them one by one to help you increase the visibility of your blog in the SERPs. Improve Titles, Meta Descriptions,...
Warning – Very Little Useful Content Ahead
I’m sure you’ve all seen how Google has turned itself into Topeka, Kansas today for April Fool’s. Not nearly as good a joke as some of its previous efforts, IMHO, but it’s based in enough reality to cause some people to say, “wait a second, did Topeka win the battle of the fiberoptic contest?” That’s the essence of a good April Fool’s Day joke — just enough truth to make people who are still bleary-eyed...
The Super 7 Reasons To Blog (Aside From Linking)
When it comes to SEO, blogging is a very basic and understandable strategy for any company to get on board with. Whether it is handled internally by someone in a PR, retention, or corporate communications role, or by an outside agency, the initial pitch for starting a blog in regards to SEO is to help gain relative and quality links. And we all know that acquiring links is one of the cornerstones to a successful...
How Long Should A Blog Post Be? Do Statistics Tell The Tale?
I wanted to share with you a recent article from one of my favorite blogs, ViperChill. ViperChill is all about viral marketing, but so much more. Its author, Glen Allsop, is just starting into his 20s and has already achieved more online than most of us dream of accomplishing in our entire careers. He recently returned from a hiatus from ViperChill and I — for one — am very happy to have his entries appear...
Lists, Lists, and More SEO Source Lists
It must be the time of year. Everyone is making (or breaking) New Year’s resolutions, thinking about the onset of Spring and all the list-making that comes with the thought of tidying up after the winter experience, and planning vacations. I’m a long-time list maker. I find I usually have a variety of to-do lists floating around and try as I might, I just can’t seem to get the same benefit from an electronic version...
