This session focused on common issues that prevent web pages from appearing correctly or at all in the search results. Chris Smith from Netconcepts said that 90% of SEO issues involve basic issues, so start with the simple stuff first and…
2 Comments »Archive for the ‘Conferences’ Category
International SEO from SMX Seattle
Hallie Janssen
June 5th, 2008
Tags : Articles, ConferencesThere are two main options to decide upon when creating a site for international presence and audience. Then once you’ve decided which method you’ll use, then it’s time to optimize on-site and off-site. This panel did an excellent job covering…
No Comments »Search Marketing and Surviving a Recession from SMX Advanced Seattle
Hallie Janssen
June 4th, 2008
Tags : Articles, ConferencesI think Jeff Rohrs from ExactTarget said it best when he ended the session by saying, “We as marketers should be used to a recession since we face one every fourth quarter.” So US recession or not, this session was…
1 Comment »Conversion Optimization from SMX Advanced Seattle
Hallie Janssen
June 4th, 2008
Tags : Articles, ConferencesThe most important think you need to know from this session is that Google’s Website Optimizer team is launching a contest (ends June 17th) called “Google Website Workout” where they’ll pick four businesses to improve their website’s ROI. They promise…
No Comments »Blow Your Mind Link Building from SMX Advanced Seattle
Hallie Janssen
June 4th, 2008
Tags : Articles, ConferencesI wrote up my summary on this morning’s first session, Blow Your Mind Link Building Techniques, and then I felt that I should revise a bit once I heard Matt Cutts refute (yet again) many of the techniques that were…
7 Comments »SES Update: Trends in Mobile Search
Kent Lewis
March 20th, 2008
Tags : Articles, ConferencesCindy Krum with Blue Moon Works opened up the final session of SES New York with an overwhelming chart comparing adoption of the Web in comparison to mobile adoption. In terms of why we should care about mobile Web listings,…
No Comments »SES Update: Beyond Linkbait: Getting Authoritative Online Mentions
Kent Lewis
March 20th, 2008
Tags : Articles, ConferencesThe terribly loud and somewhat annoying Sage Lewis hosted the session on authoritative links. Sally Falkow with Expansion Plus opened the session with a quote from Matt Cutts “Thematic incoming links from ‘Authority Sites’ carry more weight than on-the-page optimization.”…
No Comments »SES Update: Usability & SEO: 2 Wins For The Price of 1
Kent Lewis
March 20th, 2008
Tags : Articles, ConferencesMatthew Bailey with SiteLogic opened up the session on the intersection between usability and SEO. He reminded us that usability and SEO are two sides of the same coin: driving traffic to the site and getting them to do what…
No Comments »SES Thursday Keynote: Andrew Tomkins, Chief Scientist at Yahoo! Research
Kent Lewis
March 20th, 2008
Tags : Articles, ConferencesThe last day of SES New York kicked off with Andrew Tomkins, Chief Scientist at Yahoo! Research. In his keynote, Tomkins outlined the next generation of Web search. A few of the historic trends he covered include the Internet’s movement…
No Comments »SES Update: CSS, AJAX, Web 2.0 and Search Engines
Kent Lewis
March 19th, 2008
Tags : Articles, ConferencesFor the final session of day 3, I elected to attend CSS, AJAX, Web 2.0 & Search Engines. Jonathan Ashton from Agency.com kicked off the session with an overview of standards and accessibility. He took us back in time to…
1 Comment »
