Archive for the ‘Conferences’ Category

Cindy Krum with Blue Moon Works opened up the final session of SES New York with an overwhelming chart comparing adoption of the Web in comparison to mobile adoption. In terms of why we should care about mobile Web…

The terribly loud and somewhat annoying Sage Lewis hosted the session on authoritative links. Sally Falkow with Expansion Plus opened the session with a quote from Matt Cutts “Thematic incoming links from ‘Authority Sites’ carry more weight than on-the-page…

Matthew Bailey with SiteLogic opened up the session on the intersection between usability and SEO. He reminded us that usability and SEO are two sides of the same coin: driving traffic to the site and getting them to do…

The last day of SES New York kicked off with Andrew Tomkins, Chief Scientist at Yahoo! Research. In his keynote, Tomkins outlined the next generation of Web search. A few of the historic trends he covered include the Internet’s…

For the final session of day 3, I elected to attend CSS, AJAX, Web 2.0 & Search Engines. Jonathan Ashton from Agency.com kicked off the session with an overview of standards and accessibility. He took us back in time…

For the social media research session, Andrew Frank with Gartner kicked off with overall research trends. Essentially, consumers are losing faith in mass media and enjoy being able to control the conversations and relationships. On the plus side, companies…

The SES Wednesday afternoon keynote featured Jason Calacanis, Founder & CEO of Mahalo.com. Known in the industry for his controversial take-no-prisoners approach to business and making friends, I anticipated an interesting session. Interestingly, Calacanis doesn’t see himself as a search…

To kick off the crowded session, Liana Evans at KeyRelevance outlined examples of video sharing, using HSN as an example. She shared videos syndication on MySpace and YouTube and the resulting visibility in organic searches. Evans also reminded the audience…

The session started with Patricia Hursh from SmartSearch Marketing outlined 8 tips for successful PPC advertising:

1) Reach prospects early in the buying cycle

2) Focus and align copy (through the cycle)

3) Pre-qualifying clickers/visitors

4) Create landing pages…