Content

“Content is King” is a phrase often cited in regard to online marketing, but it has never been so apt as in today’s online environment. Good quality content is the key not only to providing information to persuade visitors to purchase one’s products and services, but is also increasingly becoming the focus of search engine algorithms looking to provide relevant and informative results for searchers. Articles in this category will help you make the most of your content and ensure that it helps – rather than hurts – your ranking and marketing activities.

AdWords Editor

Just picked this information from this morning. Apparently Google has released an offline AdWords campaign management tool named AdWords Editor. AdWords Editor downloads all your pay-per-click…

Google Censoring Service in China

Today Google launches a new search service for China that will censor information the Chinese government finds offensive. This “offensive” content might include anything concerning…

Yahoo Responds

Today “the people of Yahoo” issued a response to the storm that was created by Chief Financial Officer Susan Decker’s comments during her recent interview.…

Is Yahoo giving up?

Barry at Search Engine Roundtable posted a link to an interesting about Yahoo! openly admitting that it is giving up on the quest to become…

Marketing Spending Shifts Online

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This morning Andy down at Marketing Pilgrim pointed to an interesting Clickz article that talks about marketing spending trends in both offline and online media.…