It is no secret that text message marketing is becoming one of the most popular ways to advertise for businesses of all types and sizes.…
Advertising Copy
Writing great advertising copy is a challenge for online marketers. Not only do you need to find the correct words and phrases to encourage potential buyers to purchase your goods or services, but you need to adhere to some pretty strict guidelines and rules. To make it even more complicated, the rules vary depending upon the venue on which you wish to advertise. For example, do you want to place some Google AdWords ads? You will need to keep your copy to “x” number of spaces, but switching the campaign to Bing may require a total revamp of length and allowable copy. Articles in this category will help you navigate the world of online advertising copy to ensure that your ads comply with regulations but also are compelling and effective.
The Dynamic Duo Of User Generated Content And SEO
While less than 9% of Internet users contribute the majority of user-generated content (UGC) (Rubicon Consulting, October 2008), most regular Internet users have at one…
Content Development: The Dark Shadow Of SEO Copywriting
SEO copywriting is a term that I don’t really care for all that much. It carries with it an essence of manipulation and misguided priorities.…
PPC Ad Copy Optimization Through Differentiation
A sure fire way of losing the PPC battle is to approach it with a me-too strategy. Simply looking at what the competition is doing…
Tips For Distributing Your Online PR
Armed with last week’s post on writing the perfect PR, you should now have a structured, formatted, and interesting news release to send out online.…
Write the Perfect Online PR
Writing an online press release (PR) is a quick way to drive traffic to your website, build links and raise awareness. A good online PR…
Write Better Pay-Per-Click Ad Text
If you’re already a pay-per-click advertiser, you will (hopefully) know the importance of writing good ad text. Knowing this and then being able to take an objective view of your current text is a big ask.
Writing SEO Copy That Sells
There’s an old saying that goes ‘first impressions count’. If you’re a website owner, looking to optimize your site for search engines but dependent on…
Seven Habits of Highly Effective SEM, Part III: Creating the Right Ad Text
I often tell prospective search engine marketers that to be good at SEM you need to be good at three college courses: statistics, psychology, and…
Are Customers Hearing You?
I am fascinated with the art and science of communication. It simply astounds me how human beings with all of our differing experiences, knowledge and…