News events concerning your market niche are always a plus to include on your website. Implementation of this strategy, however, must be planned and integrated into the overall purpose of your plans. Unless you plan to become the “go to” site for news related to your market, you need to carefully assess each news item before giving it valuable online real estate. Together with ideas on how to best use news on your website, this category contains news items from our own search engine marketing realm and related administrative items concerning Search Marketing Standard in particular.

AdWords Editor

Just picked this information from this morning. Apparently Google has released an offline AdWords campaign management tool named AdWords Editor. AdWords Editor downloads all your pay-per-click…