Content

“Content is King” is a phrase often cited in regard to online marketing, but it has never been so apt as in today’s online environment. Good quality content is the key not only to providing information to persuade visitors to purchase one’s products and services, but is also increasingly becoming the focus of search engine algorithms looking to provide relevant and informative results for searchers. Articles in this category will help you make the most of your content and ensure that it helps – rather than hurts – your ranking and marketing activities.

Are Customers Hearing You?

I am fascinated with the art and science of communication. It simply astounds me how human beings with all of our differing experiences, knowledge and…

Video Marketing on YouTube.com

Have you ever tried video marketing? I have and it’s one of the most effective ways to build awareness and traffic for your site (not…

Hiding from Customer Reviews?

Do you allow your customers to post reviews on your website about your products or services? It seems that most businesses have a fear of…

Additional Content Articles