User Generated Content

User-generated content can be a powerful means of building brand value online and increasing sales. Such content most commonly refers to items such as reviews, comments, question-and-answer sections, and the like. With social media skyrocketing in popularity, the relevance of user-generated content to search engine marketers is also increasing, as the two categories overlap. For ways to make the most of user-generated content (or UGC) on your site, and information on best practices and dealing with difficult ethical considerations, articles in this category will be sure to keep you on the right track.

Content Strategies for Small Businesses

Whether user or editor generated, unique and insightful content is critical for small businesses to succeed online. Creating the right content engages the audience, helps define the position of a small business, and provides immediate value to potential customers.