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Conversion isn’t just about selling products or services. A conversion on your website is the completion of any goal you set, be it a sign up for your weekly newsletter or the sale of a multi-million dollar contract. Tracking conversions is extremely important, and improving your conversion rate is also of prime importance to any online marketer. This category contains posts that will help you improve and increase your conversion rate and get you thinking about how best to track, boost, and measure all the types of conversions you seek.