Over the last two years, doctors, attorneys, and contractors (referred to as the “Big 3” in this article) have stepped up their movement away from some forms of traditional marketing and are now shifting into Internet marketing and lead generation.…
No Comments »Archive for the ‘Discussions’ Category
Discussion: Making Paid Search Performance Pricing Work For You
Andrey Milyan
August 8th, 2008
Tags : DiscussionsMarketers are looking high and low to get a leg up on the competition in any way they can. And while it may seem like an unlikely candidate to get you there, paid search performance pricing might help you do…
1 Comment »Discussion: In-House + Agency = Twice the SEO Power
Andrey Milyan
August 8th, 2008
Tags : DiscussionsResearch indicates — and the author’s experience also suggests — that at least for the next few years, having both in-house specialists and a competent SEO firm assisting them may well be the best option for achieving lasting success. In…
No Comments »Discussion: Mobile SEO Essentials
Andrey Milyan
August 8th, 2008
Tags : DiscussionsThere is still a lot that’s not known about mobile SEO and there is still a lot to be learned. Nonetheless, a mobile search engine optimization should be part of your mobile search marketing strategy. In his article, Bryson Meunier…
No Comments »Discussion: Mobile Paid Search — The Fast Lane of the Mobile Internet
Andrey Milyan
August 8th, 2008
Tags : DiscussionsMobile provides a rich new way of targeting and promoting products via paid search. There are many possibilities for brand awareness and calls to action, but it is vital to remember that mobile users are not motivated by the same…
No Comments »Discussion: Considering Going Mobile?
Andrey Milyan
August 8th, 2008
Tags : DiscussionsMany businesses, and even some mobile industry professionals, think that simply ensuring full-sized websites are stripped down of graphics and formatted into a single column for easier viewing on a mobile device is enough to create a satisfying mobile web…
No Comments »Discussion: To Tweet or Not to Tweet?
Andrey Milyan
August 8th, 2008
Tags : DiscussionsWith blogs so commonplace, it is not surprising that something new has come along to engage Internet users and faddists — micro-blogging. The first and best-known micro-blogging service is Twitter, which surfaced in 2006 and continues to grow in popularity,…
No Comments »Discussion: Worthy AdWords Alternatives
Andrey Milyan
August 8th, 2008
Tags : DiscussionsAdvertising on Google may singlehandedly build your online business, but it can also be exceedingly expensive, frustrating, and unpredictable. As many advertisers have discovered the hard way, the competition on Google is fierce and the always-present chance of a Quality…
2 Comments »Discussion: What a Link Can Tell a Search Engine
Andrey Milyan
August 8th, 2008
Tags : DiscussionsIt is easy to forget that the link itself is not where the trust originates. A link is made up of two parts — a piece of code and, more importantly, a person with some sort of intent. Any given…
No Comments »Discussion: Searching for Jobs in a Down Economy: Search Industry Offers Hope
Andrey Milyan
May 2nd, 2008
Tags : Discussionsby Cerelle Centeno
Depending on the media outlet, the United States is either currently in, or on the brink of, an economic recession. With the US unemployment rate rising from 4.8% in February to 5.1% in March 2008, and the number…
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