Tiny URLs are convenient and very effective at doing exactly what they’re designed to do. They turn a long and/or ugly URL into something short-and-sweet. This gets around URL length limitations on some websites; and they do just look neater sometimes.
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Archive for the ‘General SEM’ Category
How To Scare Your Readers, Dilute Your Brand & Squander Link Equity with Tiny URLs
Jaimie Sirovich
February 2nd, 2009
Tags : Articles, General SEM, Pay-Per-Click, SEO8 Lessons From 2008 To Help In 2009 (Part 1 of 2)
Rebecca Appleton
January 12th, 2009
Tags : Articles, General SEMIf 2008 taught us anything, it was the value of search engine marketing in a recession. While banks went broke and high street stores suffered dramatic falls in foot traffic, online sales flourished. In many ways the last 12 months have been a time for experimentation, particularly for pay-per-click advertisers who’ve found new and improved [...]
No Comments »Who Will Get Google’s Vote for President?
David Rodnitzky
September 15th, 2008
Tags : Articles, General SEMGoogle has a lot of reasons to care about national politics: potential Department of Justice anti-trust litigation, net neutrality, H1-B visas for foreign workers, corporate tax rates, and so on. So it makes sense that Google would want to use their influence to push the election toward the candidates that will bolster their business objectives.
In [...]
Google Buffs Browser Market With Chrome But Will It Succeed?
David Utter
September 9th, 2008
Tags : Articles, General SEMThe dominant search and advertising company wouldn’t mind if you gave its chief rival, Microsoft, a little discomfort by trying out Google Chrome, a fast web browser that competes with Internet Explorer.
Google’s effort at taking on a slice of the browser market proved a little hard to digest at first for privacy advocates. They complained [...]
Gain Insights, Courtesy of Google
Kevin Gold
August 6th, 2008
Tags : Articles, General SEMIt is sometimes the most simple of things that get me excited. Case in point: Google Alerts. If you are operating an online business, you must have Google Alerts setup - especially in our social media driven environment. Most people are familiar with how Google Alerts work and know how to set [...]
2 Comments »Is Quality Score Recession-Proof?
David Rodnitzky
July 21st, 2008
Tags : Articles, General SEMBack in 2006, when Google announced the “Quality Score” initiative, Google’s advertising revenue growth seemed unstoppable. Penalizing a few rogue advertisers (’rogue’ being mainly defined as affiliates, made for AdSense sites, or incentivized marketers) might lose Google a few dollars in the short term, but those dollars would quickly be replaced by the hordes of [...]
1 Comment »Say it again…”Matt Cutts”
Kevin Gold
July 9th, 2008
Tags : Articles, General SEMI read a bunch of blogs on search engine optimization and Internet Marketing in general. You have to read and keep up with the top gurus in order to stay abreast of the latest trends and strategies required to compete and excel. Over the years though I have discovered that you also have [...]
No Comments »Wolves at the Door: Five Companies That Will Determine the Future of Comparison Shopping
David Rodnitzky
May 29th, 2008
Tags : Articles, General SEMA few years ago, comparison shopping engines (CSEs) like Shopping.com, Shopzilla, Nextag and PriceGrabber were hot commodities. Many of them had been acquired for upwards of $500 million, they had strong profits, and a growing customer base. This despite the fact that they had very poor user interfaces, questionable data accuracy, and complicated back-end systems [...]
5 Comments »Yahoo’s Partnership with McAfee, Are You Aware?
Kevin Gold
May 22nd, 2008
Tags : Articles, General SEMI have been dealing with a Yahoo indexing issue for one of my company’s major websites recently. Figuring out what was happening forced me to dig deeper into Yahoo’s site indexing process and what I uncovered is worth passing on. If you’re a SEO guru this is probably not new to you but [...]
2 Comments »7 Tips for Keeping Your SEM Consulting Clients Happy
David Rodnitzky
May 19th, 2008
Tags : Articles, General SEMAs with any business, customer retention is far more valuable than customer acquisition. Companies that succeed in the long run are the ones that invest heavily in keeping their customers satisfied, rather than only spending money to acquire new ones. One of my absolute favorite marketing books is The Loyalty Effect by Frederick Reichheld, which [...]
16 Comments »
