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Archive for the ‘General SEM’ Category

Creating and Nurturing Communication Channels


Kevin Gold

May 5th, 2008

Tags : Articles, General SEM

Whether your business sells business-to-business or business-to-consumer products or services, it is important to create and nurture diverse communication channels. Why? For multiple reasons, all of which help expedite the timely and targeted distribution of information.

For example, if your business…

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Twelve Tips When Choosing a Search Marketing Consultant or Agency


David Rodnitzky

April 14th, 2008

Tags : Articles, General SEM

Most businesses currently running SEM campaigns could vastly improve their performance with outside help. I can say this with confidence for two reasons: first, having worked with dozens of companies over the last eight years (most of whom have received…

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How are You Managing the Economic Slump?


Kevin Gold

April 10th, 2008

Tags : Articles, General SEM

Personally, I am still debating whether I consider the current economic slump a recession or just a media-created frenzy around a hot “emotional” topic for a mass audience during a big year in politics. But beyond my personal debate, there…

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An Open Letter to Jerry Yang and Steve Ballmer


David Rodnitzky

March 24th, 2008

Tags : Articles, General SEM

Dear Jerry and Steve,

I’m writing on behalf of the tens of thousands of people who make their living as search engine marketing professionals. The potential of a Microsoft acquisition of Yahoo would no doubt have a major impact on my…

8 Comments »

Questionable Data Sinks Google Stock: Don’t Believe the Hype?


David Rodnitzky

February 28th, 2008

Tags : Articles, General SEM

Earlier this week, Google shares fell $22 (4.6%) on news that comScore data showed a 7.5% drop in monthly Google paid clicks. As one Wall Street analyst put it, “Though we hesitate to read too much into ComScore data in…

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Despite FTC Fines and Quality Score, Incentivized Advertising is Alive and Well on Google and Yahoo


David Rodnitzky

January 31st, 2008

Tags : Blog, General SEM

Late last year the FTC fined Adteractive over $600,000 for deceptive advertising practices. At issue were advertisements for FreeGiftWorld.com that promised free Ipods and other hot products, but in reality required consumers to fill out offers from advertisers (many of which…

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Google Strengthens Its Domination of Search


Kevin Gold

January 14th, 2008

Tags : Blog, General SEM

I recently read in the November/December 2007 issue of Revenue Magazine (pg. 32) that “Hitwise announced that Google accounted for 63.98 percent of all U.S. searches in the four weeks ending September 1, 2007.” Yahoo Search was second with 22.87%,…

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SEM Predictions for 2008


Kent Lewis

January 1st, 2008

Tags : Blog, General SEM

For the past two years, I’ve put forth predictions for the SEM industry. You can judge the accuracy of the 2006 and 2007 predictions for yourself and determine whether it’s worth reading my 2008 SEM predictions. If you like them, I’ll take…

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The Wild Wild East: Search Engine Marketing in Russia


Andrey Milyan

December 13th, 2007

Tags : Blog, General SEM

Although US search market is by far the biggest one, new and important markets are popping out all over the world. Probably as a reflection of our own staff, this magazine has been working hard to publish as much information…

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Isn’t it About Time for a Google Credit Card?


David Rodnitzky

November 28th, 2007

Tags : Blog, General SEM

The following is a transcript of a recent conversation between Google and me:

David: I just want to say one word to you – just one word.
Google: Yes sir.
David: Are you listening?
Google: Yes I am.
David: ‘Plastic.’
Google: Exactly how do you mean?
David:…

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