Archive for the ‘General SEM’ Category

Whether your business sells business-to-business or business-to-consumer products or services, it is important to create and nurture diverse communication channels. Why? For multiple reasons, all of which help expedite the timely and targeted distribution of information.

For example, if your business…

Most businesses currently running SEM campaigns could vastly improve their performance with outside help. I can say this with confidence for two reasons: first, having worked with dozens of companies over the last eight years (most of whom have received…

Personally, I am still debating whether I consider the current economic slump a recession or just a media-created frenzy around a hot “emotional” topic for a mass audience during a big year in politics. But beyond my personal debate, there…

Dear Jerry and Steve,

I’m writing on behalf of the tens of thousands of people who make their living as search engine marketing professionals. The potential of a Microsoft acquisition of Yahoo would no doubt have a major impact on my…

Earlier this week, Google shares fell $22 (4.6%) on news that comScore data showed a 7.5% drop in monthly Google paid clicks. As one Wall Street analyst put it, “Though we hesitate to read too much into ComScore data in…