Interviews

Gain insight into the industry by learning more about the people that lead the way. We find the movers and shakers and drill them on important questions and topics that are relevant to you – a search engine marketer. Find out how they feel about the issues you care most about and their predictions for upcoming twists and turns in the industry.

Interview With Rob Garner: Search, Social, And Real-Time Marketing

Synopsis — Rob Garner, VP of Strategy at iCrossing, talks to SMS about recent changes to SEO, real-time marketing and how businesses can be more successful in their online marketing endeavors. Rob answers a number of questions about recent changes such as Google+ and Google Search Plus Your World, and talks about designing a website for search visibility. He also explains the relational approach to website architecture. Garner is currently writing a book for Wiley / Sybex on the topic of search, social, and real-time marketing, which is scheduled for release in November 2012. He is a long-time expert in developing strategies that drive visibility, engagement and results.

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