Click Fraud

Click fraud is an ongoing problem encountered by paid search advertisers. Since the first pay-per-click ad was generated, some nefarious schemer has attempted to defraud legitimate businesses out of budget by clicking on ads with absolutely no intent of purchase or interest in the products being advertised. Often employing complex schemes, click fraud perpetrators have cost the industry millions of dollars. Tips for dealing with click fraud and information about the problem can be found in these posts.

Defining Click Fraud

]In the world of Search Engine Marketing (SEM), “click” is a very important term. In fact, “click” (used as either a verb or a noun)…