White Papers

To help our readers with specific problems they may encounter as they navigate the waters of search engine marketing in the online environment, we have asked a number of our partners to supply us with white papers designed to deal with issues and offer concrete solutions. This archive of white papers will help you answer a variety of questions you may have about different aspects of online business, with real-world examples and up-to-date solutions.

Barriers On A Website

Although a listing position or pay-per-click ad copy are crucial parts of any search engine marketing campaign, equally important is the website your visitors land…

Mapping The BuyerSphere

With so many factors influencing a buyer’s decisions online, it has often been assumed that buyers are rational actors who would weigh all the pros…

9 Tips for Organizing Your PPC Campaigns

Although often presented as a clear and straightforward marketing environment, pay-per-click advertising is still a complex process. One of the more obvious difficulties one is…

Integrating Marketing and PR for SEO Success

It is unfortunate that so many businesses choose to keep their public relations and search engine marketing departments completely separate, especially since the growing influence…