Display Advertising

Display advertising is not just about billboards or large banner ads any longer. It’s more about the function than the form, with Google’s Display Network (formerly the Content Network) and Bing’s equivalent limited to text-only ads. Traditional display ads are still a huge part of the online equation, and the availability of cheap and easy-to-use ad generators has made it possible for anyone to create attractive and effective display-type advertising to use online. Posts in this category will help you understand the uses of display advertising in this brave new world and how to best make use of it to boost your profits.

The Banner Ad Strikes Back

You must be logged in to read this article as part of our premium offering. Remember banner ads? They’re back. And depending on your point…

Retargeting With Search And Display

Everyone knows that with a search campaign you get wasted clicks that don’t turn into conversions. Despite all your efforts of optimization in the keyword,…