Email can be an extremely useful tool for marketing your products and services, but it must be used judiciously and wisely or it can lead to dissatisfaction. When a visitor to your website or customer decides to share their email address with you, they are trusting you to send them the information they have requested or agreed to receive, but nothing more. In addition to posts that will help you craft your email program to be most effective, this category also have best practices for ensuring that you have met the expectations of recipients for ethical and expected use of email marketing.
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