Online Directories

Online directories are a time-honored way of spreading the word about your business far and wide, although the genre itself has changed a great deal from the early days of paid inclusion. To be sure, there are still worthwhile directories to consider purchasing space in (for example, the online yellow page properties may be a good choice depending upon your individual business), but many free directories will pick up business listings without much — and sometimes no — direct input from the business itself. Necessity dicates, however, that a business be proactive in ensuring that online directories have correct and full information on their business, and efforts can also be made to check and influence other items that may be included, such as reviews by customers. It’s a complex arena, and posts in this category will help you ensure that the information included in online directories is the best it can be.