If you’re already a pay-per-click advertiser, you will (hopefully) know the importance of writing good ad text. Knowing this and then being able to take an objective view of your current text is a big ask.
2 Comments »Archive for the ‘Pay-Per-Click’ Category
Embracing New Pay-Per-Click Media Formats
Rebecca Appleton
March 25th, 2009
Tags : Articles, Pay-Per-ClickIf there is one thing that defines pay-per-click advertising’s coming of age, it is the advent of new media formats and the progression of multimedia advertising through a single search engine interface. Now more than ever as we closely scrutinize…
No Comments »The Importance of Keyword Choice In A Sluggish Economy
Rebecca Appleton
March 10th, 2009
Tags : Articles, Pay-Per-ClickFeeling the pinch? Along with appropriate ad text, keyword choice predetermines a lot about the success of a campaign and how expensive, or economical, it will grow to be.
3 Comments »Money Saving Pay-Per-Click Tips
Rebecca Appleton
March 3rd, 2009
Tags : Articles, Pay-Per-ClickThis month I’ve been thinking more and more about saving money and the opportunity to turn a necessity into an opportunity.
4 Comments »How To Scare Your Readers, Dilute Your Brand & Squander Link Equity with Tiny URLs
Jaimie Sirovich
February 2nd, 2009
Tags : Articles, General SEM, Pay-Per-Click, SEOTiny URLs are convenient and very effective at doing exactly what they’re designed to do. They turn a long and/or ugly URL into something short-and-sweet. This gets around URL length limitations on some websites; and they do just look neater…
21 Comments »8 Lessons From 2008 To Help In 2009 (Part 2 of 2)
Rebecca Appleton
January 20th, 2009
Tags : Articles, Pay-Per-ClickIf 2008 taught us anything, it was the value of search engine marketing in a recession. While banks went broke and high street stores suffered dramatic falls in foot traffic, online sales flourished. In many ways the last 12 months…
No Comments »Pay-Per-Click Preparation For Holiday Sales
Rebecca Appleton
November 24th, 2008
Tags : Articles, Pay-Per-ClickThe build up to the Christmas holidays heralds the start of the busiest part of the year for most US businesses shipping to North America and Europe. With just four weeks left to purchase gifts, stock up on food and…
1 Comment »Keeping Up With Changes to AdWords Quality Score Guidelines
Rebecca Appleton
November 17th, 2008
Tags : Articles, Pay-Per-ClickAs is their want, Google have made significant changes to their AdWords Quality Score algorithms recently. If you’re about to launch your seasonal advertising campaign, it’s worth brushing up on the new requirements to keep costs as low as possible…
5 Comments »7 Habits of Highly Effective Search Engine Marketing, Part IV: Best Practices in Bid Management
David Rodnitzky
September 3rd, 2008
Tags : Articles, Pay-Per-ClickBid management is probably the most difficult and least understood aspect of search engine marketing. Indeed, it is so complex that I am confident that I won’t be able to truly do it justice in one short article. So consider…
4 Comments »Panning for Keyword Gold (continued)
Kevin Gold
July 31st, 2008
Tags : Articles, Pay-Per-ClickIn my last post, I defined six ways why keyword selection is so important to the success of pay-per-click marketing. Today, I will finish with explaining the final three “ways” including:
- Setting performance tracking requirements
- Establishing competitive parity
- Generating early buying stage exposures…
