Articles in Pay-Per-Click

You don’t have to be psychic to accurately predict the future when it comes to search behavior, but for people who know how to use SEO to get site traffic, the ability to predict the future has some tangible benefits. Anticipating news events and search trends is a great way to make a site ready for traffic peaks that come when people seek more information by going to a search engine. Naturally, a certain amount...

Google has recently launched a new benchmarking feature for paid search campaigns. This can help you better understand campaign performance and where to focus optimization efforts. The tool is found under the opportunities tab and provides insights on the metrics: clicks, impressions, CTR and average position. To make it relevant, the benchmarks are specifically comparing with other advertisers within your category (as determined by Google) and within this sub-segment, advertisers with similar performance to your...

As more advertisers dip their toes into the content network — now known as the Display Network on Google — many are finding it provides a different experience, complete with different pitfalls, opportunities, risks, adventures, problems, rewards — in short — just about every nuance of positive and negative you can imagine. One thing you may not be aware of is that the Display Network is the key to advertising within Gmail. Those with Gmail...

Since the beginning of the year, Microsoft has been running a series of helpful posts called the SEM Intermediate Series — “a collection of posts intended for search engine marketing professionals looking for guidance in monitoring and adjusting the key performance indicators (KPIs) that determine the success of a PPC campaign.” The SEM Intermediate Series is a follow up to the SEM Beginner Series. The ninth post was recently put up, focusing on “Understanding and...

Recently I was called up for jury duty, which is not unusual in itself, but something happened that I found to be interesting. As a part of a potential jury pool for a DUI case in Phoenix, people in the group and myself were asked a set of questions about whether we could be fair and impartial. Afterward, potential jurors were brought in individually before the prosecutor, judge, and defense attorneys for extra questions. I...

I was reminded the other day of a particular type of help offered by Google on its AdWords program that may be more appealing to those of us who struggle with staying awake while reading long descriptions of how to do one thing or another with a particular piece of software. After all, the success of YouTube and other online video sites have certainly indicated that people like receiving information through visual media, whether or...

There’s a reason why search advertising revenues in 2009 ($10.7 billion) accounted for almost half of total interactive advertising spend, according to the IAB’s most recent Internet Advertising Report. It can be a wildly successful medium – we’ve all seen ample evidence of that. It can also be time consuming, frustrating and downright confusing. This can make search marketers hesitant about expanding their efforts beyond the big search engines to include campaigns on Tier 2...