I think all marketers and business owners understand the value of keyword selection. Obviously, paid search is all about “buying keywords.” However, keyword selection plays an even more crucial and integral role to pay-per-click performance than many may fully comprehend.…
No Comments »Archive for the ‘Pay-Per-Click’ Category
PPC Conversion Landslide – Exploring a Slippery Slope
Kevin Gold
July 16th, 2008
Tags : Articles, Pay-Per-ClickIs there ever a time when a paid search marketer can stop optimizing their campaigns and just sit back reaping the benefits of a previous job well done? This is a question I have asked myself many times over the…
3 Comments »Seven Habits of Highly Effective SEM, Part III: Creating the Right Ad Text
David Rodnitzky
July 14th, 2008
Tags : Articles, Pay-Per-ClickI often tell prospective search engine marketers that to be good at SEM you need to be good at three college courses: statistics, psychology, and creative writing. Creating good ad text is probably the one SEM skill that combines all…
2 Comments »Yahoo’s Pay-Per-Click Battlefront
Kevin Gold
June 30th, 2008
Tags : Articles, Pay-Per-ClickI was listening to a great podcast from Stanford University’s Entrepreneurial Thought Leadership Series. Sue Decker, the President of Yahoo gave an excellent talk about Yahoo! and their future. It is definitely worth listening to if you want to understand…
No Comments »Keyword Best Practices: Part II of the Seven Habits of Highly Successful Search Engine Marketing
David Rodnitzky
June 16th, 2008
Tags : Articles, Pay-Per-ClickWhen I first wrote about the seven habits of effective SEM, my primary motivation was to point out that keyword selection was not the end all, be all of SEM. I have seen too many people waste too much of…
3 Comments »Ah-Oh…PPC Feeling A Lot Like SEO
Kevin Gold
June 9th, 2008
Tags : Articles, Pay-Per-ClickIs it just me or is PPC starting to feel a lot like SEO these days? I recall back in 2001 when effective PPC marketing was about writing compelling ad copy, selecting relevant keywords and being more vigilant than your…
6 Comments »The Seven Habits of Highly Effective SEM: Part I – Choosing the Right Search Engines
David Rodnitzky
May 8th, 2008
Tags : Articles, Pay-Per-ClickSeveral months ago I wrote an overview of the seven most important aspects of SEM to master. At the time, I promised I would quickly follow up with details on each of these habits. Well, the definition of “quickly” is in…
1 Comment »Are Your PPC Landing Pages Optimized for Google’s Quality Score?
Kevin Gold
April 7th, 2008
Tags : Articles, Pay-Per-ClickIt’s been a while since Google announced its intention to start assessing landing page quality as part of its Quality Scoring algorithm. At first it wasn’t a big deal yet over time Google has improved how it performs its landing…
No Comments »Appearances Are Deceptive: Checking Your Ads on Google
Kevin Gold
March 12th, 2008
Tags : Articles, Pay-Per-ClickIn my opinion, Google AdWords has the most user-friendly campaign management system in the pay-per-click marketing space. Whether setting up a new campaign, adding unique tracking URLs to individual keywords, optimizing keyword dynamics through its keyword tool, creating new ads…
No Comments »Negative Keywords Back in AdWords
Kevin Gold
March 3rd, 2008
Tags : Articles, Pay-Per-ClickI noticed by chance the other day while searching in the Google keyword tool that the negative keyword tool is back. Unfortunately it is not available in the same section as it was previously. Instead you have to perform an…
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