General SEM

To make search engine advertising work for your business, there are a lot of factors to consider. Do you want to outsource it or tackle it in-house? How do you select an SEM firm or train a person in-house? How can you improve your website and your business to make sure that you capitalize on all of the traffic that you receive? These and many other general SEM issues are covered in this section.

Cats Can Fuel Viral Marketing

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  Viral marketing is a phenomenon that facilitates and encourages people to pass along a marketing message. It is a powerful strategy in the world…

Who Will Rule After Google?

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Ever try and search for the market share of a popular search engine? It’s surprisingly difficult to find out, as results rely on different metrics…

Saving Clients Time And Money

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  I read an excellent article today by Barry Feldman over in Sacramento, which you can read here. Barry’s article relates to businesses, not individuals,…

Additional General SEM Articles