General SEM

To make search engine advertising work for your business, there are a lot of factors to consider. Do you want to outsource it or tackle it in-house? How do you select an SEM firm or train a person in-house? How can you improve your website and your business to make sure that you capitalize on all of the traffic that you receive? These and many other general SEM issues are covered in this section.

Top 10 Lies of Web 2.0

SF Gate has a great list of “The Top 10 Lies of Web 2.0.“. I especially like #8: “8. Our site is still in Beta.…

Search Marketing World on 11/08/06

MarketingVOX reports that Verizon is nearing the completion of the deal with YouTube, which will allow Verizon to distribute YouTube’s content through their VCast service.…

Search Marketing World on 11/03/06

According to FT, Eric Schmidt has been busy trying to stop potential lawsuits against YouTube. Apparently, Schmidt met with CBS, Viacom, Time Warner, NBC Universal,…

AOL Rolls Out New Search Features

AOL has launched a new search interface which integrates search results with other content, like multimedia, stocks, local content, etc. This new interface, called FullView,…

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