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The advent of the Internet has made it much easier for a brick-and-mortar store not only to sell its products and services to local customers, but also to consider expanding into international sales. With the global reach of search engines such as Google, companies that wish to market globally can do so at no extra expense. With such expansion comes the need to understand global markets and to figure out how to best make use of the reach of search engines to be successful internationally in sales. Posts in this category will explore issues involving international search engine marketing and offer tips and best practices for expanding your reach beyond your usual theater of operations.