Search Marketing

Search marketing is an umbrella term that covers a huge number of sub-topics and an enormous amount of information, all of it designed to deal with questions about marketing your products and services in an online environment. The various sub-categories in this category include posts and articles dealing with ways to market online and best practices and tips and tactics for doing so.

Finding Nuggets of Knowledge

I mentioned a few times about how it important it is to plan the setup of your pay-per-click campaigns. One of the most important aspects…

Following the Alpha Dog

As you may be aware, on May 16, Yahoo started to require short descriptions for PPC ads while the long description (190 characters) became optional.…

Measuring Pay-Per-Click Performance

Years ago I wrote an article titled, “Conversion Metrics 101″ about how to calculate the top, three performance metrics for pay-per-click marketing. Although many businesses…

The Deceptive Simplicity of PPC

A while ago I wrote a set of articles titled, “The Art of the Pay-Per-Click Start” explaining the deceptive simplicity of pay-per-click marketing. The idea…

Additional Search Marketing Articles