Web marketing is as powerful as it is, largely because we can track results. Everyone knows we need to track the ROI for our search…
PPC is one of the most effective and quickest means of online advertising. However, with rising bid prices and increased competition, it’s important to be on top of the latest information that can help you increase your Return on Investment (ROI). Our team of experts and contributors will keep you up-to-date on what you need to know!
As the search engine marketing industry has grown, dozens of third-party tools have emerged to help SEMs slice, dice, and manage data. Given the thousands…
Companies of all sizes and within practically every industry have discovered that Google AdWords can considerably boost the visibility of a brand without wreaking havoc…
In the world of search engine marketing, one thing is certain a�� the rules and best practices for generating success are constantly changing. What works…
When first starting pay-per-click (PPC) ad campaigns, many people have a hard time of grasping as to when and why you should make keyword changes…
The big day is assuredly here. Having provided a good deal of notice, Google had announced that today they would be forcing all AdWords users…
Due to the nature of paid search, it can be very difficult to successfully manage a PPC account and properly convey whata��s happening and why.…
If you have ever wanted to add a short testimonial in your AdWords ad and wanted to cite the source, Google has heard you.A� A…
Ads are a basic building block of any paid search campaign and, more importantly, your first impression to any potential visitors. You have to stand…
The deadline to shift over to the new Google AdWords Enhanced Campaigns is fast approaching (July 22), and many PPC advertisers are looking for…
Additional Pay-Per-Click Articles
- Enhanced Campaigns On Google AdWords: Three Noteworthy Additions
- 5 Aspects Of Google Policies That All PPC Advertisers Should Know
- Does eBay’s Research Reflect The Effectiveness Of Paid Search?
- PPC Keyword Match Strategy: The Complete Guide
- Bid Testing And Budgets – Optimizing Spend Without Waste
- 7 Secrets To Success With Holiday Ads
- Two Years Into The Search Alliance: Optimizing Paid Search On Bing & Yahoo
- The Untold Truths Of Bid Testing
- Rising CPCs: Fact Or Fact?
- Competitive Analysis Techniques To Make Paid Search Campaigns ROCK!
- The Key To Paid Search Marketing Success: Seeing The Bigger Picture
- Parlez-Vous Pay Per Click (PPC)? Da, Hai, Si, Oui!
- At Long (Tail) Last: Categorical Thinking And The Long Tail
- What’s Coming Up In 2012 — Paid Search
- Lonely Advertiser Seeks Google AdWords Consultant With GSOH
- Pursuing Quality Over Quantity In Google AdWords Traffic
- Write Effective PPC Advertising Text By Shopping At The Supermarket
- Going Once, Going Twice, and Gone! AdWords Auction Infographic
- Must-Have Conversations For PPC Outsourcing
- Back2Basics: Google AdWords Keyword Types
- Bring PPC Success One Click Closer With Keyword Research Tools
- Can You Support Your Mobile PPC Ads With Text Marketing?
- How Automation Inspired Growth For One PPC Marketing Firm – Case Study
- AdWords Neophyte? 5 Prime Sources Of Help Straight From The Source
- Google Instant Preview — A Boost To PPC?
- Smarten Up And Pay Attention To Mobile
- Frenemy At The Gates: Influencing Quality Score
- Higher CTR Through Longer Ad Titles – Good Move Or Bad?
- Google AdWords Ad Extensions Capture Searchers Attention & Boost Performance
- Ad Group Bidding Strategies Take Flight
- How Is Frankenstein Like An AdWords PPC Ad?
- What Is Ahead For Online Marketers in 2011: Pay-Per-Click Marketing
- Google’s Next Big Thing Is … Contextual Discovery
- Congrats! You’re A Winner At The Game Of Paid Search
- 5 Tips For Improving PPC Campaign ROI
- Google AdWords Improves The Bid Simulator Tool Feature
- The Online Advertising Race: Who Should Small Businesses Bet On?
- AdWords Reporting Changes: For Better Or For Worse?
- Getting More Mileage Out of Traditional PPC Tactics
- How Do I Submit Products to Google Shopping?