Web marketing is as powerful as it is, largely because we can track results. Everyone knows we need to track the ROI for our search…
PPC is one of the most effective and quickest means of online advertising. However, with rising bid prices and increased competition, it’s important to be on top of the latest information that can help you increase your Return on Investment (ROI). Our team of experts and contributors will keep you up-to-date on what you need to know!
As the search engine marketing industry has grown, dozens of third-party tools have emerged to help SEMs slice, dice, and manage data. Given the thousands…
Companies of all sizes and within practically every industry have discovered that Google AdWords can considerably boost the visibility of a brand without wreaking havoc…
In the world of search engine marketing, one thing is certain – the rules and best practices for generating success are constantly changing. What works…
When first starting pay-per-click (PPC) ad campaigns, many people have a hard time of grasping as to when and why you should make keyword changes…
The big day is assuredly here. Having provided a good deal of notice, Google had announced that today they would be forcing all AdWords users…
Due to the nature of paid search, it can be very difficult to successfully manage a PPC account and properly convey what’s happening and why.…
If you have ever wanted to add a short testimonial in your AdWords ad and wanted to cite the source, Google has heard you. A…
Ads are a basic building block of any paid search campaign and, more importantly, your first impression to any potential visitors. You have to stand…
The deadline to shift over to the new Google AdWords Enhanced Campaigns is fast approaching (July 22), and many PPC advertisers are looking for…
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